Norbert Kettner travel tips

The grand old capital of Vienna was one of the first European cities to reopen in the wake of the coronavirus pandemic – Viennese hotels unlocked their doors just days ago on 29 May, while bars and restaurants have been back in business since mid-May. As lockdown lifts and restrictions are gradually eased, Rough Guides explores what this means for the travel industry, and what trips to the city might look like in the coming months. To gain more insight, we spoke to the Managing Director of the Vienna Tourist Board, Norbert Kettner, to dig a little deeper.

Anita Paic is an expert in strategic marketing communication with many years of international corporate experience.

For those wishing to experience a taste of what the city has to offer, the Vienna Tourist Board is unveiling their innovate new marketing campaign, “microdose vienna”.

A transformative trend to explore beyond well-trodden tourism areas and attractions in major urban destinations is gaining momentum, fueled by travelers of all generations who are seeking more experiences that are true to local culture.

The Vienna Tourist Board has launched UnArtificial Art, a marketing campaign designed to ‘promote the city’s 100+ museums in order to “See the Art behind AI Art”’.