A BTN exclusive with H.E. Gloria Guevara and the work of the Sustainable Travel Global Council
Prior to joining the Saudi Tourism Ministry as a senior advisor , Gloria led the World Travel & Tourism Council (WTTC) as President and CEO, having joined in 2017. WTTC represents the global travel & tourism private sector worldwide, a sector that generates 10% of GDP and accounts for 300 million jobs globally. Gloria was the global voice for the sector and, under her leadership, WTTC led the industry’s agenda during the most difficult crisis in history, the Covid19 pandemic. WTTC successfully unified the sector and implemented measures to reduce the impact such as the creation of the “Safe Travels” global protocols and a stamp that were granted to more than 400 destinations around the world. WTTC also pursued active engagement with over 150 governments to share best practices and public policies to support workers and the private sector, including millions of SMEs, in addition to providing guidelines from lessons learned to help the strong recovery.