Saudi Arabia’s Almosafer is piloting the integration of artificial intelligence chatbot ChatGPT, on its mobile booking platforms. The country’s first travel company to test the integration of ChatGPT, Almosafer believes this will enhance the booking experience by providing more tailored responses to customer queries. During the pilot phase, the integrated platform will be introduced to a limited customer base of Almosafer’s consumer segment, where it will be utilized to support customers with their flight search and to aid customers in planning their trip post-booking. Almosafer is testing a voice search function powered by ChatGPT and will enable customers to search for the best flight options in both English and Arabic by simply recording their flight search requests. “The testing of ChatGPT reflects our commitment to constantly enhance our digital platforms and maintain our position at the forefront of technology,” said Muzzammil Ahussain, CEO of Almosafer. Through ChatGPT, Khalid, Almosafer’s virtual travel advisor, will be empowered to become a more holistic travel consultant with the necessary knowledge and expertise. Ahussain added.