Dubai will play an outsized role in the United Arab Emirates aim to attract 40 million visitors annually by 2031, so what can it do to improve its tourism industry? Four panelists — Dubai Airports CEO Paul Griffiths, Kerzner International CEO Philippe Zuber, Emirates Airline Chief Commercial Officer Adnan Kazim, and Dubai Corporation for Tourism and Commerce Marketing CEO Issam Kazim — discussed at the recent Skift Global Forum East in Dubai what local tourism officials need to do to continue to attract visitors.