Ultra-Luxury Hotels Bet on Measured Growth
I can’t imagine ever tiring of infinity pools, Michelin-starred restaurants, and staff answering my every whim. But from a business perspective, it seems you truly can get too much of a good thing in ultra-luxury hotels and resorts.In the ultra-luxury segment — think names like Aman, Four Seasons, 1Hotel, One&Only, Park Hyatt, Peninsula, Raffles, The Ritz-Carlton, and Six Senses — it can be a mistake to grow a brand’s footprint too fast or widely. After all, luxury is partly about scarcity.