Saniya Zanpure travel tips

April 2023 marked an important milestone: The full recovery of travel since the pandemic – as measured by the Skift Travel Health Index. And it’s a record, with our index passing the level last reached in 2019.

The Skift Travel Health Index for May 2023 continues to indicate the full return of global travel. Despite a 1 percentage point drop over the prior month, the index stands at 100, as highlighted in our latest report, Skift Travel Health Index: May 2023 Highlights.

Skift Research’s U.S. Travel Tracker Survey shows that online sources are used more than offline sources when planning a trip, making digital marketing and advertising crucial for the industry. If a brand is marketed well, potential customers will be drawn to it regardless of how they decide to book their trip.

The Skift Travel Health Index indicates a bright tourism outlook this summer. The latest June 2023 Highlights Report shows global travel performance outpacing 2019 levels by 4 percentage points. The index now stands at 104, gaining 1 point over the previous month.

Skift Research’s Travel Health Index continued to track above 2019 levels in July, with a 2 point increase from July 2019, according to our latest monthly update.