Private Guides Craft Niche Harvest Season Tours

25.08.2023 - 13:19 / skift.com / Travel Experiences / Selene Brophy

Tea leaf-picking near Tokyo with views of Japan’s Mount Fuji, exploring breadfruit and banana plantations on Cook Islands in the South Pacific, or harvesting grapes in the Douro Valley in Portugal – annual harvests hold a seasonal promise for travelers who want to connect with their destination through a different, sensory experience.

At least that’s the premise on which Canada headquartered ToursByLocals runs its private group harvest tours, designed by local tour guides across its networks in 187 countries. 

Harvest Tours are about intimate experiences, customization, and privacy, according to tour guide Miguel Ribeiro from Portugal, who has been on the platform since 2012, having led over 800 tours, including many wine harvest tours in the Duoro Valley. Portugal is amongst the top 10 countries for bookings for ToursByLocals right now, including Japan, Spain, France, and the U.S., according to the platform’s latest booking data.

ToursByLocals said its overall bookings are up 66% through the first half of this year. The average booking value for a listed tour guide is about $576,  including multi-day tour bookings, which make up about 4% of overall annual bookings.

Portugal is a hot destination for many reasons, according to Ribeiro, including that its more affordable than some European destinations.

“And the Harvest Season is something special, especially in the Douro Valley,” said Ribeiro. “Harvest is engrained in the culture. This is where the design of the tour comes into play. It’s a tradition.“

Design elements include the experiential harvest activity, from picking to stomping the grapes, the types of food the guests get to sample, and specialized educational elements that include preparing the food themselves to arranging personalized merchandise for his group, said Ribeiro.

ToursByLocals Harvest Tours can be a half-day, full-day, or multi-day trip experience, all bookable across a one-month window.  

“It’s usually somewhere around the 10th of September to the first week of October,” said Ribeiro. 

Some of the challenges he faces as a guide include the shifting seasons, which he puts down to “global warming,” noting that in 2022 the harvest season started in the first week of August. 

Fortunately, there are many wineries in the valley, he said, which allows him to adjust his bookings, together with support from ToursByLocals. 

With just 135 core employees, over and above the guides who list on the platform, ToursByLocals hit its 2 million customers milestone in April 2023, according to Paul Melhus, ToursByLocals CEO and co-founder

“We have to delight both the guides and obviously the travelers,” said Melhus. “They’re going somewhere different each year. They’re seeking novel experiences.