My go-to wine this summer, and truth be told, even now come colder weather, is La Fête du Rose, a crisp, refreshing label that’s perfect on its own or as a partner with a variety of food.
It’s produced in Provence, a destination that I love, and was founded in 2019 by Donae Burston. As I’ve written before in this column, Donae had a high-profile career at LVMH working for brands such as Dom Perignon and Ruinart before he launched his own wine brand. He has since expanded with a white, La Fête du Blanc.
Today, Donae continues to grow his collection with another debut: just in time for winter, here comes La Fête du Rouge. A blend of three red grapes, the majority being Syrah, his latest stunner is aged in stainless steel and concrete tanks and has a gorgeous ruby-red hue. Not too tannic and incredibly smooth, the wine is equally impressive in taste with its notes of black pepper, cherries and touch of pomegranate. With a retail price of $34.99, it’s affordable too but has a quality that speaks to a higher price point.
But instead of me, I’ll let Donae share more. Read on for our conversation that follows below.
What led you to launch a Provence red?
It was the logical next evolution of the La Fête brand as we aimed to bring the wines of Provence to greater prominence in the United States. During my frequent stays in the south of France over the years, developing La Fête du Rosé, I was introduced to the region’s incredible white and red wines. So that was top of mind when I thought about the expansion of the brand. This, coupled with so many of our loyal customers asking if we would ever produce a red, I decided the time was now.
What is it about the region of Provence specifically that lends itself to creating a red?
First and foremost, the climate of Provence is ideal for viticulture: lots of sunshine, warm days, cool nights, and little rain. This, combined with the great terroir, produces great juice.
Secondly, 88% of the region is already planted with various varietals of red grapes, albeit the vast majority have historically been dedicated to rosé wine production. As Provence wines have gained global attention and popularity in the last 10-15 years, there has been a renewed focus on producing the highest-quality wines possible, and a passion by growers, winemakers and consumers to push past the region’s rosé typecast.
Tell me about the creation process.
My team and I had a few criteria that had to be met before we could even begin: La Fête du Rouge must be Côtes de Provence, ensuring we were sourcing from the very best region in Provence. The best quality wine was paramount.
Also, true to the La Fête style, our Rouge had to be bright, youthful, and fruit-forward. We didn’t want any of the big
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