Cirium representatives presented the award to Copa Airlines in a ceremony held at the Copa Airlines Maintenance Center at Tocumen International Airport in Panama City.
Should Airlines Put Ads Inside the Plane on Overhead Bins?
19.03.2024 - 19:00 / travelpulse.com / Rich Thomaselli
Recently, there was a viral tweet that posed an interesting question.
Why aren’t there any advertisements on overhead bins on airplanes?
I say, why not!?!
Advertising is already a prevalent part of our lives and the overhead bin represents unused space. Frankly, it is ripe to be used.
Think about the possibilities. Even the National Basketball Association sells ads on its jerseys now.
I’m willing to bet that numerous travel related companies would line up falling over each other to advertise in that space. How about a luggage company like a Samsonite, or even an online travel agency? The choices are endless.
You could even advertise a restaurant or a hotel or a landmark in a destination city that plane is scheduled to land in. A great place to eat could surely spark conversation.
Heck, we already have flight attendants hawking co-branded credit cards. So what would be the difference?
Plus, European airlines have done it.
Not only could the advertising be another revenue generator for airlines but maybe, just maybe, it could be used to help keep fares down. Strike that. Knowing the way the airlines operate might be asking for too much. Sorry, I just suffered a bout of wishful thinking.
But seriously, think about how many times people go into their carry-on bag during a flight. How many times do people pop open the lid to that space? How many times do passengers need to retrieve something? Maybe the advertising could be ubiquitous enough or large enough to put a subliminal thought in somebody’s head.
Because there it would be, right in somebodies face.
It would have to be tasteful, of course. I mean, as much as you want to join the mile high club, you can’t have advertisements for condoms or something like that.
And, for instance, if I’m American Airlines, I sure as heck am not taking an advertisement for Delta Vacations or another competitor.
There will be obstacles to overcome, and certainly there will be some backlash.
But this is an idea worth exploring.
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