On April 22, Snickers, a subsidiary of Mars Inc., launched its "Hungry Skies" campaign.
The plan is for Snickers, famous for its "You're not you when you're hungry" campaign, to be shown in airport advertisements in a way that is certain to be relatable to anyone who travels through busy airports and congested planes.
The candy brand is lobbying to become an essential snack for air travel.
"For nearly 20 years, SNICKERS has been the satisfying solution for moments when hunger has us feeling out-of-sorts," Mars Chief Brand Officer Rankin Carroll said.
The new campaign aims to poke fun at and dramatize the kinds of passengers who are a common nuisance on nearly any flight. Soon-to-be-released advertisements will feature in-seat yoga, passengers who repeatedly press the call button and even emotional support snakes.
"With international tourism expected to grow 15 percent in 2024 and over six million people flying every day, this campaign captures those increasingly and absurdly relatable instances we've all encountered traveling and reminds hungry travelers to grab a SNICKERS, to help keep them on track as they navigate the turbulent skies of travel,” BBDO Senior Vice President Kristin Clark said.
“Not a single day goes by that you don't see a viral video of someone being out of pocket on a plane,” Clark continued.
The campaign, which is expected to run through early 2025, will first launch in the United States and Australia on social media, television, and digital ads, as well as advertisements in airplanes and airports.
The candy company said it plans to expand the ad campaign to Asia, the European Union, Brazil, Mexico, China, India, the Middle East, and Africa in the future.
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It’s been yet another rocky year for the airlines amid a parade of troubling headlines ranging from problems with Boeing aircraft to concerns about cancellations and delays as we head into what could be a record-breaking summer for air travel. So, it may come as little surprise that fliers have mixed feelings about the airlines these days.
Los Angeles, California — The United States has “serious problems” when it comes to international inbound travel that must be resolved if the country is to regain its competitive edge.That’s the assessment of the U.S. Travel Association and its leader Geoff Freeman, the organization’s president and CEO.Freeman delivered his sober take on the problems plaguing inbound travel to the United States during a press conference today in Los Angeles, California where a travel industry convention is taking place.“The United States remains the world’s most desired nation to visit, but at the end of 2019 we had 79 million visitors internationally and in 2023 we had 67 million international visitors," Freeman told the media gathered for the IPW 2024 convention. “That’s only 84 percent of pre-pandemic levels.”“When you look at travel as an export - before the pandemic we had a 12 billion [person] travel trade surplus. At end of last year we had about a 50 billion [person] travel trade deficit,” Freeman added.There's a handful of challenges that the United States currently faces when it comes to attracting international visitors and significantly ramping up inbound numbers, said Freeman. And some of those challenges are within the country’s ability to fix, while others are not.There’s not much that can be done, for instance, about the strength of the U.S. dollar, which makes this country very expensive to visit from many other parts of the world. Similarly, there’s not much U.S. officials can do about the current prohibitions surrounding flights over Russian airspace, which pose a major obstacle for airlines coming to this country from China.However, visa wait times continue to be a significant roadblock for international visitors — and that’s an issue U.S. officials can — and should — be able to fix, Freeman said.“On the visa side, I checked this morning — if you're a Columbian and want to come to the U.S. the wait times are over 600 days to get an interview at a U.S. consulate,” said Freeman. “If you’re in Mexico, the wait times are over 800 days.”By contrast, for visitors from India the wait timeline for visa interviews has recently been reduced to a somewhat more reasonable 150 to 200 days. Similarly, wait times for those visiting from Brazil have been reduced drastically — from what was once 500 days down to just 21 days, according to the U.S. Travel Association.“It shows us that it can be done. When the State Department uses their ingenuity and gets creative and puts resources in the right places, this problem can be solved,” explained Freeman. “But it’s been going on for far too long. It needs to be solved now.”
Goway announced on Monday that the company is expanding its luxury tour itineraries to include several of the most popular National Parks in the United States.
O’Hare International Airport in Chicago is one of the biggest and busiest airports in the country. But nobody ever referred to it as a possible money driver.
Governor Gavin Newsom and Visit California CEO Caroline Beteta just broke the news that California still retains the largest market share of tourism in the entire United States. According to new data released today, travel spending in the Golden State reached a record high of $150.4 billion in 2023, outstripping the previous record amount of $144.9 billion seen in 2019.
Amid the fanfare of a press conference about the growth of inbound United States tourism, Brand USA Today officially introduced its new president and CEO and bid goodbye to its longtime leader after a dozen years of service.Brand USA, the destination marketing organization for the United States, welcomed Fred Dixon into the DMO’s top role. Dixon is the current president and CEO of NYC Tourism + Conventions.He will take over in July for Chris Thompson, who announced his retirement from the role last year. Thompson held the role of Brand USA president and CEO from 2012 until 2024.