Soho House Opens Its First Location In The Pacific Northwest

21.03.2024 - 10:55 / forbes.com

The historic Troy Laundry Building — a Colonial Revival-style brick warehouse sitting at 1025 S.E. Pine Street in Portland, Oregon — has begun a new iteration. Constructed in 1913, the Buckman neighborhood building was an industrial laundry facility until 1983, served as an artist co-op for a few decades, and was added to the National Register of Historic Places in 1989.

This week, the building fully opened as the Soho House Portland, the newest property in the Soho House collection, the social club network that was started in London and now has dozens of locations throughout the U.K., Europe, and North America (with new locations popping up in Mexico City, and opening soon in São Paulo).

The private club in Portland’s Central Eastside is the Soho House group’s first foray into the Pacific Northwest. Opened to roughly 500 “founding members” earlier this month, the club fully opened to those with a global “Every House” membership this week. In addition to its stylish work spaces and amenities (of which there are many), the club is first and foremost billed as a social club, meant for creatives to connect regularly in the shared spaces — as well as by mixing during curated live performances, fitness and wellness classes, lectures, film screenings, and other member events.

Amenities

Portlanders who’ve already joined (as well as those who are on the reported wait list) were likely attracted by the social atmosphere Soho Houses are known for in London, New York, L.A., Miami, Bangkok, Rome, and beyond. First and foremost, it is a social club for creatives. But there are other considerable perks to membership: coworking spaces are open all day…until a mandatory shutdown at 6PM. The club also offers chic restaurant and bar spaces, a music and events room, a sleek gym that lets in lots of natural light, and steam rooms and saunas.

But the most notable club amenity for Portlanders is sure to be the forthcoming rooftop pool. In a city where rain is frequent and rooftop spaces and outdoor pools are few and far between, the rooftop terrace, 62-foot infinity-edge pool surrounded by vintage-style daybeds, and panoramic views stretching from the Central Eastside to downtown and the West Hills will be a huge draw.

The club’s culinary program is helmed by Renata alum Chef Matt Sigler, who has created an Italy-meets-the-Pacific Northwest menu featuring handmade pastas and wood-fired pizzas, meats, and vegetables. The menus showcase locally grown and crafted culinary goods like produce from Flying Coyote Farm, cured meats from Olympia Provisions, baked goods from Dos Hermanos Bakery, teas from True Tea, and a custom Soho House coffee blend from Upper Left Roasters.

Décor and Art

Throughout the work, lounge, and