Sojern expands its guest experience solutions to Europe

22.05.2024 - 12:03 / traveldailynews.com / Theodore Koumelis

Sojern launches Guest Experience Solutions in Europe, enhancing personalized travel experiences and revenue opportunities for hotels through cutting-edge AI and data-driven tools.

SAN FRANCISCO – Sojern, leading digital marketing platform built for travel, announced its suite of Guest Experience Solutions are now available in Europe. The launch will kick off in Spain, Italy, the United Kingdom and Ireland, with France and Portugal to follow. In 2023, Sojern acquired VenueLytics, hospitality’s most integrated guest experience platform, and incorporated VenueLytics’ capabilities as an extension of the Sojern Travel Marketing Platform, known as Guest Experience Solutions (GES).

In North America, Asian American Hotel Owners Association (AAHOA) spoke highly of the increased guest satisfaction and new restaurant revenue since incorporating GES. “Sojern has significantly boosted guest satisfaction at our property. Our team gains access to real-time data that assists in delivering a seamless customer experience. Additionally, the platform acts as an added revenue stream for our restaurant,” said Dhiren Masters, North Texas Regional Director, AAHOA.

Building off the initial launch, Sojern is also expanding its Guest Experience Solutions in Europe including working with GetYourGuide, a leading platform for travelers to discover and book experiences such as walking tours, local cooking classes, skip-the-line tickets and more across 10,000 cities. GetYourGuide Chief Marketing Officer Emil Martinsek said, “At GetYourGuide, our data shows a clear mindset shift. Not only are consumers finding and booking tours and activities earlier in their travel planning, they’re doing this increasingly digitally. We are focused on developing and leveraging technologies that help travelers easily discover and book experiences worth traveling for.”

Today’s guests are seeking personalized experiences, and they’re drawn to brands that deliver exactly that. According to a recent survey, only 65% of guests believe that a hotel “knew” them and 62% believe that a hotel truly heard them. What’s more, only 60% of guests were satisfied with a hotel’s proactive communication, and just 65% were content with its ability to provide personalized experiences. Guest Experience Solutions automate guest communications while giving hoteliers a pulse on customer sentiment, freeing up staff to deliver the special touches that make a hotel stand out from the crowd.

Since 2007, Sojern has given hoteliers the tools to drive direct bookings, build loyal relationships with guests, and maximize revenue. With the addition of GES, hotel marketers can now engage with travelers before, during and after their stay to optimize net revenue per room (RevPAR).