Nowhere is perfect, but let’s face it, Switzerland gets pretty darned close.
The Alps ripple across 60% of the country, and the landscapes and towns look like they have been dreamed up by a particularly imaginative child. We’re talking glacier-capped peaks, crash-bang waterfalls, turreted castles of the fairy-tale kind and lakes in the most surreal shade of turquoise blue. Red trains curl up mountains to improbable heights and clanging cowbells ring out across hilly meadows that you can skip down with Heidi-like glee.
Even the culture-filled cities have magnificent backdrops of vineyards, lakes or rivers, and the mountains are never more than a whisper away. As natural beauty goes, Switzerland is off the charts. That makes it a joy to travel around, whether by train, bus or car. Here are the 11 best places to visit in Switzerland.
Best for outdoor activities
The idyllic Jungfrau region is the icing on the Alpine cake of Switzerland’s Bernese Oberland. Sky-high peaks, glaciers and thundering falls elicit gasps of wonder wherever you go. Grazing the 4,000m (13,123ft) mark are Switzerland’s "big three:" Eiger (Ogre), Mönch (Monk) and Jungfrau (Virgin), enshrined in mountaineering legend.
Take a once-in-a-lifetime ride up to the everlasting snow at Europe’s highest train station, 3,454m (11,332ft) Jungfraujoch. Hike, ski, sled and zip-line among mountains of myth in Grindelwald, enjoy waterfalls galore in Lauterbrunnen and tackle every kind of extreme sport imaginable in Interlaken (skydiving, ice climbing, glacial bungee jumping – you name it). The Jungfrau region is the great outdoors on a blockbuster scale.
Planning tip: Rush this region and you’ll regret it. Allow a week or more to dive in deep if you have the time. It's worth it.
Best for stepping back in time
Bern often pops up in those I-can’t-believe-it’s-the-capital trivia questions, but frankly, Switzerland’s first city deserves more love. The cobbled, flag-bedecked medieval Old Town is a UNESCO World Heritage treat, with 6km (3.7 miles) of covered arcades, cellar shops and bars, fantastical folk figures topping 16th-century fountains and the eye-grabbing Zytglogge. Framed by wooded hills and split in two by the turquoise Aare River, this red-roofed city looks good from pretty much every angle. It’s pure storybook stuff for kids, too, with its giant who snacks on children (the Kindlifresserbrunnen) and resident bears.
Sights-wise, you’ll be drawn to big-hitters like the Einstein-Haus (where the genius and Nobel laureate developed his theory of relativity), the Kunsthaus (with its outstanding fine arts collection) and Renzo Piano’s wavy Zentrum Paul Klee (Bern’s answer to the Guggenheim).
In summer, the action’s on the water with swimming, tubing,
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I’m a budget-conscious skier, so Switzerland is rarely on my radar. Sure, resorts such as St Moritz, Zermatt and Verbier are world-class, but I’ve always assumed they have sky-high prices to match. My last ski trip was to wallet-friendly Andorra. A quick check of the Post Office’s annual ski resort report confirmed my suspicions: Switzerland is consistently the priciest destination in Europe, while Bulgaria, Italy, Austria and Andorra offer more affordable skiing.
A few years ago, at a reception at the Polish embassy in Bern, Switzerland, an elderly Jewish man pulled the ambassador aside and relayed an unbelievable story. They were standing on holy ground, the man said, a place where near-secret acts of heroism played out during World War II. Intrigued, the ambassador, Jakob Kumoch, tasked his staff with looking into the man’s claims. Soon, an incredible history emerged.
To reach the top of the Waldspritz sledding run above the village of Grindelwald in the Swiss Alps, I hiked 90 minutes into the backcountry, dragging a small runnered sled by a rope to roughly 7,400 feet.
As options for the traditional chalet ski break have dwindled and prices risen, venturing to Europe’s far corners and beyond for a ski break can reap rewards. Costs are often lower, while luxury accommodation can be similarly priced to budget options in mainstream European ski resorts. As well as being potentially cheaper, skiing in territory off the beaten track can offer a rich cultural experience, plus better flight routes, less crowded slopes, sunnier days and a friendlier welcome.
For Swiss International Air Lines (SWISS), Advent begins this year on 1 December with the launch of its “LXmas” campaign and an appropriately festive raffle.
Detour Discotheque, a Studio 54-inspired pop-up nightclub that strives to bring “peace, love, and mirror balls to the world’s most beautiful locations,” is back for a third year—and this time the location is not just remote, it’s also nearly 10,000 feet above sea level. The three-day music festival will take place over the weekend of May 10-12, 2024, in venues across Switzerland’s Birg and Schilthorn mountains, with the highest stop right atop the latter, in the revolving mountain-top restaurant, Piz Gloria. Partiers will travel from their accommodations down below in the pretty Alpine villages of Lauterbrunnen and Mürren to the 300-person venue via four separate cable cars, a phenomenally scenic journey that takes 32 minutes each way.
Looking for destinations that promote cultural diversity and sustainable travel? The United Nations World Tourism Organization (UNWTO) recently released its annual list of the Best Tourism Villages, a compilation of authentic, lesser-known places to travel. Consider it your new travel bucket list.
Of the key Alpine ski destinations, Italy offers the best value for money. Here, an espresso can cost €1.50 (£1.30) a shot, and a piste-side plate of pasta €10-15 (£9-13), items that are often 70-100% dearer in the A-list ski areas of France. And a peak-week, February half-term holiday in a three-star hotel can come in less than €1,745 (£1,500) per person half board, including flights and transfers. And that’s not taking some back-of-beyond resort as a point of comparison, either: all these prices are available in or around Canazei in Val di Fassa, part of the vast Dolomiti Superski area. On its doorstep, more than 300 miles of perfectly groomed pistes spin off the central Sella Ronda circuit; explore the area’s outer limits and that total hits 745 miles.
What are the world’s most expensive cities to live? Singapore and Zurich, Switzerland have tied to secure the top spot, according to the Economist Intelligence Unit’s Worldwide Cost of Living survey.
Intrepid travelers come to Jordan to experience the ancient ruins of Petra, the wide open spaces of Wadi Rum, heart-pumping hikes, Arab hospitality, and (of course) the kunafeh.