The Royal Scotsman is set to launch the ‘Dior Spa Royal Scotsman’ in collaboration with Dior Beauty starting from April 2023.
25.08.2023 - 13:45 / skift.com / Adam Stacey
With “Wisdom & Obi,” the creative team at Expedia have successfully captured the essence of travel.
Travel is all about creating lasting memories and experiences that stay with us long after the journey has ended. Travel advertising is no exception – it should seek to capture the imagination of its audience and inspire them to explore new places, try new things and create unforgettable moments. But how do travel brands achieve this? Expedia’s in-house creative team might just have the answer.
With this campaign, Expedia has shifted its advertising approach, focussing on the compelling force of inclusive storytelling, with this latest ad showcasing the emotional connection between a father and son and exploring the universal feeling of nostalgia that travel so often creates.
By tapping into our emotions, travel brands can create narratives that resonate with audiences on a personal level, which is something the Expedia team has done very successfully with this new campaign. As the video says, “You were made to remember some days forever, we were made to help you find the best way there.”
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The Royal Scotsman is set to launch the ‘Dior Spa Royal Scotsman’ in collaboration with Dior Beauty starting from April 2023.
Football legend Lionel Messi has ditched his Paris Saint-Germain kit for Louis Vuitton as he stars in his first solo campaign for the fashion house’s ‘Horizon’s Never End’ campaign.
As 2023 began, Skift declared it the most creative era in global travel. With the pandemic behind us, the industry continues to thrive, leaving the pent-up demand phase and embracing new traveler habits developed over the last three years, while adapting old ones.
Get ready to meet the incredible team of industry experts that will be joining the judging panel. We’re absolutely thrilled to welcome these brilliant minds who will bring their unique perspectives and experiences to assess the submissions for this year’s awards.
For car enthusiasts and adventure seekers alike, Bentley Motors’ latest endeavour into travel experiences is sure to turn heads.
As preparations continue for the coronation of HM The King Charles III on May 6, The Dorchester London has transformed its famous façade with a modern reinterpretation of the decorations used for the coronation of his mother, Queen Elizabeth II in 1953.
As we continue to accept applications for the fifth edition of the Skift IDEA Awards, we are looking forward to recognizing the most forward-thinking brands and businesses in the travel industry, with the boldest and brightest innovators who are shaping the future of travel set to be celebrated.
As the world of fashion paid homage to the life and legacy of polarizing fashion designer Karl Lagerfeld at the 2023 Met Gala and its accompanying exhibition, it appears that Lagerfeld’s influence will long continue with The Karl Lagerfeld Macau scheduled to open in the summer of 2023.
Red Sea Global (RSG), the developer behind The Red Sea and Amaala in Saudi Arabia, has launched an adventure travel brand for guests aimed at offering unique sporting activities at its destinations.
As the global hospitality industry continues to bounce-back post pandemic, Hilton has launched a new brand campaign to boost hiring inspired by the very individuals that make your stay happen – Hilton team members.
As we continue to accept applications for the fifth edition of the Skift IDEA Awards – which since its inception in 2019 has celebrated over 60 winners across a range of categories – our mission to recognize and celebrate the most forward-thinking brands and businesses across the travel industry has never been more important.
flydubai has unveiled the latest evolution in its premium business class offering, ‘The Business suite’, which is set to be introduced on select flights within its network.