Gloria Guevara Manzo, Saudi Arabia’s chief special advisor to the tourism minister, has announced she’s stepping down.
Tourism Secretary Job Sits Empty as 2024 U.S. Election Starts
14.06.2024 - 15:01 / skift.com / Joe Biden / Dawit Habtemariam / Brand / Chris Thompson
The clock is ticking to fill the assistant secretary of commerce for travel and tourism position before its allocated funding becomes unavailable after September 30, the end of the federal government’s 2024 fiscal year.
President Joe Biden would have to nominate someone to the position and the U.S. Senate would have to confirm him or her. Conversations to fill the position are currently “ongoing,” said a U.S. Travel Association spokesperson.
Given its level in the government, there likely won’t be a shortage of candidates who want the job. “Because it’s at a higher level, I think you’ll get a greater amount of interest,” said Chris Thompson, CEO and president of Brand USA, America’s destination marketing organization.
“It’ll be interesting to see what kind of people they’re putting in there and where they come from, what background they bring,” said Thompson.
The federal government has a deputy assistant secretary for travel and tourism and other officials dedicated to supporting the travel and tourism industry, but none that can be as creative with policymaking as the assistant secretary might.
“A lot of the work that gets done is with the career folks, but what you need to actually either bring on new policy or shape policy in different ways is the muscle brought by appointed people that are coming with any given administration,” said Thompson.
Some of the assistant secretary responsibilities include setting annual visitation goals, developing national travel strategies and establishing federal interagency coordination.
While the secretary job sits empty, the music industry has been trying to carve out a new responsibility in the role. On April 30, U.S. Senators John Hickenlooper (D-CO) and Marsha Blackburn (R-TN) introduced the American Music Tourism Act to the Senate to amend the position.
Under proposed legislation, the assistant secretary will have an extra responsibility of implementing a plan to increase domestic and international tourism to music venues.
The legislation has backing from the Colorado Creative Industries of the Colorado Office of Economic Development and International Trade, the Recording Industry Association of America, Live Nation Entertainment, the National Independent Venues Association and over ten other music trade groups.
The assistant secretary of commerce for travel and tourism was created in December 2022 under the Omnibus Travel and Tourism Act. The position is the most senior U.S. government official with a job revolving around travel and tourism. It’s one level below being a cabinet secretary and sits within the Department of Commerce.
For over 20 years, the travel industry has been lobbying for higher-level representation in the federal government.
In early
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