As social media continues to draw more visitors to US national parks, the pressure on these pristine environments is intensifying, setting all-time records and crowded conditions that push people deeper into wilderness areas.
TPG goes behind the scenes as Disney unveils $60 billion toward future of theme parks
04.04.2024 - 17:25 / thepointsguy.com / Bob Iger / Art
Walt Disney wasn't shy about sharing even his most ambitious plans. In October 1954, while Disneyland was still under construction, the "Disneyland" television series debuted on ABC. Each episode gave viewers up-to-date progress reports on Walt's groundbreaking theme park in Southern California.
When Disneyland opened nine months later, on July 17, 1955, Walt's promotional tactic proved successful. Throngs of excited visitors descended upon the park on opening day (about twice as many as the park was prepared for). The rest, as they say, is history.
Now, The Walt Disney Company is a multi-billion dollar entertainment juggernaut; however, the Disney of today doesn't often pull back the curtain in the same way Walt did all those years ago. In the modern era, the company has traditionally held back details on new projects until they were perfectly polished and fully fleshed out ... until now.
Related: Disney's $60 billion theme park investment will bring change 'all over,' says CEO Bob Iger
Disney recently invited a small group of reporters, including myself, to Walt Disney Imagineering headquarters in Glendale, California. The company shared new technology, new projects and what it really plans to do with that $60 billion that it has earmarked to "accelerate and expand investment" in its theme parks, cruise line and other vacation experiences over the next 10 years.
My peek behind the curtain revealed that Disney's future is bright, and it is poised to continue Walt's legacy of curiosity, innovation and making dreams become reality.
Here's what I discovered.
Storytelling has been at the forefront of everything Disney does since the beginning. While that storytelling once took place primarily on the screen, it now encompasses theme parks, cruise ships, hotels, and screens big and small.
Chairman of Disney experiences Josh D'Amaro and Disney CEO Bob Iger addressed our group during our visit.
D'Amaro shared that everything Disney does is designed to evoke emotions like happiness, togetherness and assurance. That joy may come from spinning around and around on the Mad Tea Party tea cups or from the sense of camaraderie we feel toward family and friends after defeating the First Order on Star Wars: Rise of the Resistance.
Similarly, in his remarks during the company's annual shareholders meeting the following day, April 3, Iger said that Walt Disney "understood the power storytelling has to connect us all to one another."
Even with the advances in technology and innovation, Disney has not lost sight of this tenant. Emerging technologies demonstrate what Disney is capable of. More importantly, they prove Disney's commitment to bringing fan-favorite stories to life in new and exciting ways.
During Disney's
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