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Travelers Want Sustainable Food In 2024. Here’s How They’re Getting It.
13.01.2024 - 11:53 / forbes.com
Responsible tourism has been a buzzword for years, but sustainable food hasn't always gotten the same attention — until now.
Farm-to-table restaurants, sustainable food tours and promotion of local food systems took a back seat as the tourism industry struggled to recover from the pandemic. But experts say 2024 could be the year that sustainable food becomes a major factor in tourism.
Nearly 8 out of 10 respondents (79%) to a study by Harris Interactive and food service management company Sodexo say they believe that adopting more sustainable behaviors is an "urgent" matter.
Sodexo sees the results as a call to action.
"Our ambition is to set the entire ecosystem in motion to accelerate real change,” says Sophie Bellon, Sodexo's CEO.
Change is already happening. Travelers are asking for sustainable food, even if they are struggling to define exactly what sustainable means. There are plenty of examples of sustainable food practices, and there are ways of finding sustainable food.
And 2024 may be the year for it.
The appetite for sustainable food is higher than ever, particularly among travelers.
Katy Hoogerwerf, a holistic nutritional consultant who is managing director of Good Trips, a Netherlands-based travel agency that specializes in sustainable travel, says she has been busier than ever helping her clients find sustainable food in their travels.
"Sustainable food is in demand," she says.
Viator, the tour platform, reports interest in its sustainable food tours is running high. Topping the list: A sustainable chocolate tour in Zurich, Switzerland, an urban agriculture tour in Montreal, and a sustainable wine tour in Sonoma, Calif.
Talk to travel insiders, and they'll tell you that people are asking for sustainability — whether they're at an ecolodge in Ecuador or on a cruise ship in the Antarctic. But what does sustainability even mean?
In travel, sustainable food means choosing food options that are good for the environment and local communities. Here's how to tell if your food is sustainable:
"If we look at the whole chain, it involves the local farmer and local family restaurant, which supports the local economy and tourism," explains Kuba Neuman, a travel coach with Bohemian Adventure. "This kind of food is usually very fresh, as it doesn't have to be transported and stored for a long period."
Sustainability programs are everywhere in the tourism industry.
Resorts like Aurora Anguilla have begun offering sustainable food through their own hydroponic farm. Aurora, located on 380 acres on the Caribbean island, has six on-property restaurants and lounges. It uses herbs, fruits and vegetables grown on-site. The resort can also create special dinners where you can dine under the stars while eating
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