United Airlines' long-haul network is growing once again.
11.01.2024 - 21:53 / skift.com / Justin Dawes
Tripavisor plans to release a metaverse experience later this year.
The idea is that users will be able to virtually visit attractions in popular destinations — like Paris, Dubai, New York City, Chicago, and Atlantis Paradise Island in the Bahamas — before they book their trips.
“Traveling around the world or traveling in your backyard or traveling across the country, whatever it might be, is one of the most expensive things that you can purchase without actually trying it beforehand,” said Adam Ochman, global director of marketing solutions for Tripadvisor. He also helped establish Wanderlab, Tripadvisor’s content marketing agency.
“[It’s] about democratising travel and giving our community … an opportunity to try-before-you-buy and experience from the comfort of your own home as you’re dreaming and planning and aspiring.”
The company is contracting MeetKai, a company that creates metaverse and AI products. MeetKai announced the plans this week at the CES conference in Las Vegas, along with plans for a retail metaverse experience for the National Basketball Players Association.
It’s still too early for the company to share specifics on exactly how it will look, but the plan is that Tripadvisor will partner with travel bureaus and companies to create digital spaces that users can explore. It could include some ecommerce, gaming, and social elements.
In Paris, for example, the team could create digital twins of the Eiffel tower or the catacombs beneath the city to give travelers a better idea of tours they could book. Or there could be recreations of shops to focus on the city’s famous fashion and retail.
“How we bring that to life with our partners — the sky’s the limit there,” Ochman said.
Peter John Alexander, chief business officer of MeetKai, said the long-term vision is that metaverse users will be able to access everything that Tripadvisor offers now on its traditional website.
“All that functionality will eventually be able to be executed and explored on the metaverse,” Alexander said.
The digital twins of real places are constructed from a variety of sources. The metaverses are web-based, meaning they’re accessible on mobile devices, desktop, and even virtual reality headsets. Users start by creating a custom avatar using photos of their face. Multiple users can visit the metaverse and interact with one another.
Travel companies have been building and experimenting with the metaverse for a few years.
Marriott Bonvoy, for example, created a virtual park within the Fornite metaverse as a way to market four of its hotel brands. And Travelzoo is building its own metaverse in-house, focusing on three aspects: time travel, such as ancient Rome; hard-to-reach places like Mars or Mt. Everest;
United Airlines' long-haul network is growing once again.
An explosion of colorful, engaging painting shows provide a welcome antidote to the short days and general lack of sunshine that can make winter in London a tad dreary. Here are six essential art exhibitions to visit over the next month.
Holland America is taking inspiration from the 1920s again for its latest over-the-top Mediterranean cruise.
While traveling in a country as big as the USA can be daunting, you have to start somewhere. Why not a weekend getaway?
Seychelles, IkariaOne of Lonely Planet’s best-value destinations for 2024, the Blue Zone island of Ikaria is renowned for the longevity of its inhabitants. On an island dotted with spectacular coves, Seychelles beach, 15 miles west of the capital, Agios Kirikos, is still a major lure. It’s a steep scramble to reach the sand, which is indicated by a roughly painted arrow in the middle of the road near the remote port of Magganitis (itself famed for a taverna where they serve seafood fresh from the boat).
From air traffic control strikes to extreme weather, last year saw millions of passengers face flight delays across Europe.
Bern has been rated the most liveable city in Europe again, according to one expert ranking.
Luxury cruise expert Mundy Cruising has launched an extraordinary programme, The Ultimate Luxury Cruise, which combines iconic destinations, amazing travel experiences and superlative accommodations to create a 105-day journey, departing Tokyo on 14th April 2025 and finishing in Dubrovnik on 26th July 2025. Customer research at the top end of the market by Mundy Cruising has revealed a range of travel trends and priorities for its discerning client base, including longer trips, slow travel, iconic experiences, bucket list destinations and a desire to return to gentler (and arguably Pre-Covid) times.
If you're ever wondering aloud where the hottest mid-winter celebrations take place, those in-the-know might quietly respond, “St. Barts.” The island's luxe air of mystery and remoteness are part of what makes it a seasonal staple for jet setters and superyachts as they follow the sun to the Caribbean in winter. The festivities rage on until the St. Barths Bucket Regatta in mid-March, but what most visitors don’t realize is that the island is practically a year-round one, since the only time hotels typically shut is at the height of hurricane season (late summer).
If your New Year’s resolution was to finally take the plunge and move abroad, this report might help you make the daunting choice of where to live.
The Mediterranean has long been a region of ancient history, incredible cultures and delicious cuisines. The countries surrounding the sea from which the region gets its name offers diverse opportunities for exploration, for every type of travel style.
Last week Lufthansa made history. Weeks ahead of its major European rivals, the airline resumed scheduled services to Israel. As of last Monday, the German carrier is offering four weekly flights between Frankfurt and Tel Aviv and three from Munich. The routes mark the first time the company has operated to the country since the start of the Israel-Gaza war in early October.