Tripadvisor launches in-house studio service for brands

29.08.2023 - 08:57 / traveldailynews.com / Tatiana Rokou

The site reached the milestone of one billion user reviews of hotels, restaurants, holiday homes and apartment rentals, and tourist attractions around the world. 

Tripadvisor has introduced a change of tack in its business strategy by launching Wanderlab, an in-house creative and content studio which will allow the company to offer its services to external brands.

The content studio will benefit from Tripadvisor’s first-party data which the company has collected since being founded in 2000. In 2021, the site reached the milestone of one billion user reviews of hotels, restaurants, holiday homes and apartment rentals, and tourist attractions around the world. This provides Tripadvisor with a lot of valuable data insights and places the company in a strong position to continue to benefit from the growth in online transactions.

The boom in online transactions
In 2019, the total value of the online payment market was over $3,200 billion and by 2027 it is forecast to grow to $17,643 billion. The change in consumer behavior has been accompanied by a boom in review sites covering a multitude of industries.

The prevalence of review sites has also led to increased demand for customer opinions about companies in a wide range of sectors. The best example is Trustpilot, which allows customers to review companies in various sectors including energy suppliers, real estate agents, and electronics and technology.

Clearly, review sites are particularly important in highly competitive industries where there is a great deal of choice on offer to consumers. Alongside the travel industry, this also includes the iGaming sector. While sites such as Tripadvisor consider aspects such as price, quality of experience, and customer service, the best mobile casino review, for example, provides players with essential information regarding security, bonuses and loyalty rewards, and banking options, so that consumers can make an informed choice based on the information provided by expert reviewers. The sheer number of online casinos available to consumers makes this type of expert review sites invaluable to players.

Tripadvisor has actively acquired other companies in the restaurant and takeaway sector, including DoorDash, the online food ordering and delivery platform, which is now launching a credit card in cooperation with JPMorgan. Most recently Tripadvisor acquired SinglePlatform, a syndicated restaurant menu platform. Now, Wanderlab creates the opportunity for partnerships with brands in a variety of sectors.

How Wanderlab can support external brands
Through Wanderlab, the hotel and restaurant review site will be able to present brands in the travel sector with increased advertising options and it will even benefit those