Design-led lifestyle brand AC Hotels by Marriott has this week announced its brand debut in Croatia. The AC Hotel by Marriott Split is housed within the 135-metre-high Westgate Tower and boasts incredible views of the cityscape as well as unobstructed views of the Adriatic Sea. The new hotel is also set to offer the Perfectly Precise Hotel™ experience.
U.S. Hotel Companies Promote More Women, But Challenges Persist
25.08.2023 - 13:40 / skift.com / Carley Thornell
As a woman with a general contractor’s construction license, Karie Brittano is used to being the only woman in a room. For her, that’s been an edge when it comes to having conversations as co-CEO of the Brittano Group, Inc., which is now building The Rook, a boutique property in South Boston, Virginia.
But not every woman who wants to be a leader in hospitality is quite as lucky, Brittano said.
“This is a similar kind of playing field,” she said. “I’m starting to see in the hospitality space and in construction, women are more valued and seen in different positions than they were before. The appreciation is there. But there’s still room in both industries for a lot of growth.”
Brittano’s insights align with the most recent research from the AHLA (American Hotel & Lodging Association) Foundation’s 2023 “Women in Hospitality” report, which found that the representation of women within hospitality leadership continues to increase. The report, released late last week by The Penn State School of Hospitality Management, indicated that in 2022 the hospitality industry made progress in women’s advancement to executive leadership roles — albeit with opportunities for improvement in key areas.
At the director level, women now occupy an equal number of positions as men.
But while women now hold a quarter of chief-level roles at hotel companies, those roles are mostly in human resources, sales, and marketing.
Most notably, AHLA research suggested that women have lost ground in investment and development over the past four years, as there are now almost 28 men for every woman in the roles of chief investment officer or chief development officer.
Whether the financial conversation is on a public leadership level or an individual ownership one, it’s one of the most important to have, said Anna Scozzafava, vice president and general manager of extended stay brands for Choice Hotels International, Inc.
In March, Pew Research Center published its gender pay gap research, and found that the difference between the earnings of men and women has remained steady for two decades, with American women typically earning 82 cents for every dollar earned by men.
That becomes especially challenging for female investors who may have less capital, Scozzafava said.
“When you talk to women who have gone through this process of trying to break into the hospitality ownership industry, they will tell you that the lending standards and how they assess risk is different because they don’t necessarily know how to look at a woman and their profile and their individual financial strengths,” she said. “This profile isn’t typically who lenders have worked with on the commercial side.”
While Leading Hotels of the World, for instance, has
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