As the travel industry continues to recover from the pandemic, one sector remains undeniably healthy—the six-figure vacation. According to several leading luxury tour operators, the ultra-rich are booking more trips that cost upwards of $100,000, including around-the-world excursions and extended journeys to Asia and Africa. Says Justin Huxter, cofounder of Cartology Travel, “the focus is shifting to spending more on the experiences rather than the primary focus being on the accommodation.”
AC Hotels By Marriott Makes Its Official Debut In Croatia With New Property In Split
31.08.2023 - 21:33 / forbes.com / With New / Art
Design-led lifestyle brand AC Hotels by Marriott has this week announced its brand debut in Croatia. The AC Hotel by Marriott Split is housed within the 135-metre-high Westgate Tower and boasts incredible views of the cityscape as well as unobstructed views of the Adriatic Sea. The new hotel is also set to offer the Perfectly Precise Hotel™ experience.
“We are excited to bring AC Hotels' design-driven guest experience to the Dalmatian Coast, expanding Marriott Bonvoy's footprint in the region,” Matthew Boettcher, Vice President and Global Brand Leader, Distinctive Select Brands said in a press release. “Housed in a prime location in the city center of Split, AC Hotel by Marriott Split is set to serve as the perfect base for a seamless, comfortable experience for both business and leisure travelers”
The minimalist hotel will feature 214 guestrooms—all of which offer panoramic views of the city below. The warm color palette and clean aesthetic was designed by renowned architect Otto Barić and Croatia-based interior designer firm Atellior Studio and aims to foster a sense of relaxation and reprise for guests to retreat to after a day of exploring Split.
The AC Lounge will feature locally sourced art by Croatian artist Vatroslav Kuliš, a curated collection of books, and architecture and fashion albums for guests to pursue while relaxing.
The AC Hotel by Marriott Split will also feature a Mediterranean eatery called Laureto Restaurant, helmed by Croatian Chef Goran Šikić. There’s also Cumano Bar which features creative cocktails (including the signature AC Gin & Tonic).
“The opening of AC Hotel by Marriott Split marks an exciting chapter for the local hospitality industry as Marriott International brings the AC brand to Croatia. We hope to contribute significantly to the region's economic growth by attracting business and leisure travelers alike as well as fostering corporate partnerships,” said Ljubica Bauk, General Manager of AC Hotel by Marriott Split.
“We look forward to welcoming guests to the AC Hotel Split and showcasing the distinctive offerings of our new hotel.”
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