A couple claims that their visit to the Ritz-Carlton in Half Moon Bay, California, last November ended in "horror" after the woman drank "semen-contaminated water."
Ultra-Luxury Hotels: Secrets of Successful 5-Star Stays
09.10.2023 - 11:05 / skift.com / Sean Oneill
Ultra-luxury hotels — think of brands like Aman, One&Only, Rosewood, and The Peninsula — don’t always perform to their full potential.
A few factors cloud the ability of discerning travelers and hotel investors to get good info.
So what to do? One option is to find an expert who has relatively few incentives to mislead you. Some examples include:
Thomas Cahalan, founder of Dorsia Travel, also has the credibility to talk about ultra-luxury hotels.
Just because a hotel or resort is charging thousands — or tens of thousands — a night doesn’t mean it’s performing to the highest standard, Cahalan has learned.
Cahalan said one data point that can be a useful signal is whether an ultra-luxury hotel is owner-operated.
Cahalan’s broader point is that the best ultra-luxury hotels rely on engaged owners, not just branding and investors.
Cahalan named some examples of owner-operated properties that he said keep high standards:
Ultra-luxury hotels have to court divergent customer segments. Tastes in decor, service, and vibe differ by whether a guest is:
Top service takes nuance to cater to diverse uber-wealthy guests.
Here’s a key point for investors to watch: These dynamics pose a problem for the largest hotel groups. The social elite wants exclusivity, not points redeemers.
Privacy versus sociability is another fault line.
The demand for ultra-luxury is growing faster than supply.
One test of good performance is how an ultra-luxury hotel manages its “stay list.”
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In most cases, having not a whole lot more than 25 properties is an optimum number.
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