What 2023 Will Hold for Travel: New Skift Research

Skift Research produces a wide range of reports and data tools. The big trends in the industry guide us in choosing the topics we cover, and our readers, through their reading and feedback, tell us which reports and topics hit the mark in 2022. 

In Skift Research’s latest report check in on the current state of Expedia Group and Booking Holdings, the big two online travel agencies in the U.S. and Europe, as they recover from the Covid-19 pandemic. 

Travel’s performance dropped in November from 84 to 81 points, according to Skift Research’s latest analysis in the Skift Travel Health Index: November 2022 Highlights report.

Good morning from Skift. Somehow it’s already Friday, January 20. Here’s what you need to know about the business of travel today.

Skift Research has been tracking the performance of the travel industry since the start of the pandemic, and we have analyzed all the peaks and troughs, highs and lows for three years now. The last months of 2022 saw little movement in the global Index score as continued growth in demand in some areas was counterbalanced by increased worries about the broader economy.

Good morning from Skift. It’s Thursday, December 22, and here’s what you need to know about the business of travel today.

Skift CEO Rafat Ali and Skift Research senior analysts Varsha Arora and Pranavi Agarwal went live on LinkedIn to discuss the key findings and implications from the latest U.S. Travel Tracker survey conducted in January 2023. Skift Research has been conducting bi-monthly U.S. travel surveys since January 2020 amongst 1,000 U.S. consumers, to examine travel behavior, demands and expectations.

Good morning from Skift. It’s Friday, February 17. Here’s what you need to know about the business of travel today.

The Skift Travel Health Index is up to 89 points in January 2023, falling only short 11 percentage points from January 2019 travel performance levels. The January score is the highest achieved since the onset of the pandemic. With growing travel demand, we expect 2023 to be a powerful year for the travel sector.

Skift Research’s latest report looks at hotel performance by chain scale in times of crisis and recession in the U.S., as well as the comparison of unit growth strategies of major hotel brands post the 2008/9 Great Financial Crisis versus their current pipelines.

Global travel recovery doesn’t seem too far. The Skift Travel Health Index witnessed a month-on-month uptick of 4 percentage points (pp) in February 2023 and now stands at 93. We anticipate this year to bring recovery and growth to the travel industry.

The LGBTQ+ travel market has grown enormously in recent years, becoming one of the most lucrative segments in the industry. LGBTQ+ travelers were worth an estimated $218 billion worldwide prior to the pandemic, with the LGBTQ+ community in the U.S. alone spending roughly 10 percent of its purchasing power on travel.