Good morning from Skift. It’s Friday, November 18. Here’s what you need to know about the business of travel today.
25.08.2023 - 14:26 / skift.com / Rashaad Jorden / Wouter Geerts / Skift Research
Good morning from Skift. Somehow it’s already Friday, January 20. Here’s what you need to know about the business of travel today.
Apple Podcasts | Spotify | Overcast | Google Podcasts
The end of 2022 saw the global travel industry fail to rebound completely from the pandemic. But Skift Research’s newly released Travel Health Index for December 2022 reveals reasons for optimism about its continued recovery despite the possibility of a worldwide recession.
Senior Research Analyst Wouter Geerts reports the Index’s average global health score hit 86 percent of pre-Covid levels. That figure is poised to receive a significant boost this year from China recently reopening its borders to international travel. Although the travel recovery’s recovery trails the broader economic recovery, Skift Research forecasts that international trips are set to grow 50 percent in 2023.
Next, tourism agencies worldwide largely viewed Twitter as a valuable marketing tool over much of the last decade. However, Global Tourism Reporter Dawit Habtemariam explains that Twitter is increasingly seeing its relevance in destination marketing shrink.
Habtemariam notes Twitter has been reduced to a platform for issuing press releases and posting information because of its ineffectiveness at reaching new audiences, among other reasons. One Utah tourism official said Twitter provides minimal marketing impact. Meanwhile, Paula Port, Destination Toronto’s Vice President of Marketing, said Twitter’s focus on distributing news is helpful for locals but less so for visitors from a planning perspective.
Port acknowledged that Destination Toronto hasn’t seen growth on Twitter in recent years, noting Instagram and TikTok have provided more returns on engagement. New Orleans tourism chief Walter Leger III attributed the ease of telling stories on Instagram and TikTok as a reason why the city is emphasizing marketing on those platforms instead of Twitter.
Finally, the western Canadian resort town Banff, which has seen an enormous visitor boom in recent years, has unveiled a 10-year vision for tourism with community involvement to crack down on overtourism, reports Contributor Sherry Sun.
Sun writes a committee composed of local officials and Banff residents developed the plan as part of their strategy to improve tourism for visitors, members of the community and Banff National Park. The park welcomed close to 700,000 visitors last July, the most it had seen for the month since 2013. The town itself attracts roughly 4 million tourists.
Sun adds Banff is now prioritizing long-standing issues related to road congestion. The town now requires travelers planning to visit popular lakes in Banff National Park to reserve shuttles in advance.
Good morning from Skift. It’s Friday, November 18. Here’s what you need to know about the business of travel today.
Skift Research has been tracking the performance of the major travel sectors in 22 countries since the beginning of the pandemic in the Skift Travel Health Index. We have seen a steady upward trend, but the final push to full recovery seems more stubborn than we initially thought.
Skift Research produces a wide range of reports and data tools. The big trends in the industry guide us in choosing the topics we cover, and our readers, through their reading and feedback, tell us which reports and topics hit the mark in 2022.
Good morning from Skift. It’s Monday, December 19, and we are headed back from a successful Skift Forum in Dubai. Here’s what you need to know about the business of travel today.
This has been a year of growing optimism around the travel industry’s recovery, as well as growing pessimism about rising inflation, sky high rates, and a possible recession. Here are some of the highs and lows of the past year, in the form of 11 charts produced by the Skift Research team.
Travel’s performance dropped in November from 84 to 81 points, according to Skift Research’s latest analysis in the Skift Travel Health Index: November 2022 Highlights report.
Skift Research has been tracking the performance of the travel industry since the start of the pandemic, and we have analyzed all the peaks and troughs, highs and lows for three years now. The last months of 2022 saw little movement in the global Index score as continued growth in demand in some areas was counterbalanced by increased worries about the broader economy.
Good morning from Skift. It’s Monday, January 9, and here’s what you need to know about the business of travel today.
Good morning from Skift. It’s Wednesday, January 11, and here’s what you need to know about the business of travel today.
India is projected to surpass a rapidly aging China as the world’s most populous country this year, a development that Skift founder and CEO Rafat Ali and Senior Research Analyst Seth Borko said would have enormous implications for the travel industry during the Skift Megatrends event in New York City on January 10.
Good morning from Skift. It’s Monday, January 23. Here’s what you need to know about the business of travel today.
Skift CEO Rafat Ali and Skift Research senior analysts Varsha Arora and Pranavi Agarwal went live on LinkedIn to discuss the key findings and implications from the latest U.S. Travel Tracker survey conducted in January 2023. Skift Research has been conducting bi-monthly U.S. travel surveys since January 2020 amongst 1,000 U.S. consumers, to examine travel behavior, demands and expectations.