Talent retention, digital marketing tactics, partnerships with local brands, and sustainability strategies were among the topics that independent hoteliers discussed the most at last week’s Independent Lodging Congress 2023 event in Austin, Texas.
08.08.2023 - 15:31 / lonelyplanet.com / Star
Considering the wide geography of the Lone Star State, there’s really no such thing as a bad time to visit Texas. While you may want to skip the soaring temperatures of the Santa Elena Canyon in summer months, winter in Amarillo is not the best time to visit the Great Plains.
Here are our tips and a seasonal guide to help you decide the best time for your visit to different places across Texas.
Music lovers flock to Austin in October and March for two of the state’s biggest festivals, Austin City Limits (two weekends in October) and South by Southwest (nearly two weeks in March). Both festivals attract musicians and music lovers from all over the world, while the SXSW festival has grown to include programming in technology, politics, entertainment and entrepreneurship. In general, these are the two months that attract the most visitors to all cities in Texas with milder temps and plenty of outdoor fun.
Football season is also in full swing by October: catch the Friday night lights at a local high school, cheer on a college football team, gather pumpkins at a harvest festival or brave the crowds at Austin City Limits music festival.
Cooler temperatures are here to stay by November, making a trip out to West Texas ideal: hike Big Bend, browse the art galleries in Alpine or slow down in Marfa. Texas weather can be unpredictable over winter: one day could be 70°F (21°C) and ideal for a hike, the next could be cold and blustery and ideal for browsing museums and galleries.
Texans also love their holiday lights, and you can find extravagant displays in neighborhoods, parks and on courthouses across the state for the whole month of December.
Fewer tourists flock to Texas in April and September, but with slightly cooler temps than summer, these are both great months to make the most of outdoor activities. Regardless of your destination, it’s generally a safer bet to plan a hike outside the months of May to August.
Though they often blossom toward the end of March, the peak season for spying Texas wildflowers is in full swing in April.
While there’s really no such thing as a low season in Texas, tourists often avoid the hotter months (May to August) when temps across the state can range from 90°F to 113°F (32°C to 45°C) and above. That said, there are plenty of museums and galleries across the state to enjoy more air-conditioned fun, but locals cope with the heat by taking a plunge in one of the state’s many rivers, lakes and beaches.
There are plenty of festivals to build a trip around in summer, including the Texas Crab Festival in Crystal City in May, Juneteenth parades in Austin, Houston and other centres; or head to the Fredericksburg Peach Festival in July, peak peach season.
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Talent retention, digital marketing tactics, partnerships with local brands, and sustainability strategies were among the topics that independent hoteliers discussed the most at last week’s Independent Lodging Congress 2023 event in Austin, Texas.
So you want to visit the best places in Texas? Then get prepared to embrace the open road because the Lone Star State is far from small!
The United States is vast and varied, spanning roughly 3000 miles from east to west and 1650 miles from north to south – and that’s not including Alaska and Hawaii.
Planning a trip to Texas can be overwhelming.
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