A first-timer's guide to the Willamette Valley, Oregon

Amid the fanfare of a press conference about the growth of inbound United States tourism, Brand USA Today officially introduced its new president and CEO and bid goodbye to its longtime leader after a dozen years of service.Brand USA, the destination marketing organization for the United States, welcomed Fred Dixon into the DMO’s top role. Dixon is the current president and CEO of NYC Tourism + Conventions.He will take over in July for Chris Thompson, who announced his retirement from the role last year. Thompson held the role of Brand USA president and CEO from 2012 until 2024.

Frontier is looking to award 10 lucky winners with four round-trip flights — and is throwing in a special flower bouquet to celebrate Mother's Day. Each winner of the airline's "Flights and Flowers" contest will receive four round-trip tickets to be used within Frontier’s network, as well as a $100 bouquet from popular flower delivery service Teleflora.

While some might argue that the best way to get to know a place as sensory saturated as Las Vegas is to get out and explore, to truly experience this city, from the Strip to downtown and from the westside to Boulder City, is to taste it.

Cowboys are so often depicted like John Wayne—meaning, as a white man on a horse. For a long time, this representation has overshadowed the existence, and importance, of Black cowboys, but in the 19th century, an estimated one in four cowboys was Black. They were often barred from competing against white riders, and went on to form their own rodeos—yet to this day, Black rodeos continue to thrive.

Amid velvety green valleys and oak-covered hills, more than 425 wineries flourish on 63,000 acres of vineyards, producing some of the nation’s best pinot noir, zinfandel and chardonnay — 99% of which are sustainable. Welcome to laid-back Sonoma, located an hour north of San Francisco (depending on traffic), yet a world away. 

The turn off is small and miss-able, shielded by trees and shrubbery even at the start of the year. As we start up the winding, rutted driveway, I anxiously reach for the Tarte Tropézienne my partner Laila and I picked up in Cannes and placed—carelessly, in hindsight—in the backseat of our rented Renault. The layered dessert is both for research and pleasure: I’m here to write my cookbook, le SUD: Recipes from Provence-Alpes-Côte d’Azur, and La Tropézienne is one of the recipes I’m aiming to perfect.

Growing up in Tucson, Arizona , I was used to the desert.

What’s the best way to experience Oregon’s gorgeous scenery? From the open road. 

Napa Valley is synonymous with luxury. Posh hotels, chef-driven restaurants and extravagant tasting fees cemented that reputation decades ago.

The Willamette Valley in Oregon is famous for two things: scenery and its wine. And rightfully so.

Ashland is known for the Oregon Shakespeare Festival, but there is far more to this Southern Oregon city than the bard and its resident deer population.

Alaska Airlines is launching two new routes from its West Coast hubs and bringing back another it tried out last summer — but full time.