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Accor Hotels' Brands, Explained
05.01.2024 - 18:08 / skift.com / Asia Pacific
Accor is one of the world’s largest hotel operators.
The Paris-based company has a strong presence in Europe. Roughly half of its 5,500 hotels are there. Yet the company is also strategically expanding into the U.S. and Asia Pacific under the leadership of Chairman and CEO Sébastien Bazin.
Here’s a short rundown of Accor’s major brands. Note: Accor also jointly controls Ennismore, a hospitality lifestyle group. You can read aboutEnnismore’s brands here.
Luxury: Raffles, Orient Express, FAENA, Banyan Tree, Fairmont, Emblems, Sofitel, Sofitel Legend, Onefinestay
Premium: Mantis, MGallery, Art Series, Pullman, Swissôtel, Angsana, Mövenpick, Grand Mercure, Peppers, The Sebel, Adagio Premium, Thalassa
Midscale: Mantra, Handwritten, Novotel, Mercure, Adagio
Economy: BreakFree, Adagio Access, Ibis, Ibis Styles, Ibis Budget, Greet, Hotel F1
Raffles
Accor Take: “An iconic brand where each Raffles offers gracious, warm, and discreet service, delivering emotional luxury to the well-traveled guests.”
Skift Take: Accor acquired Raffles in 2016, giving the hospitality group more traction in global luxury. It has big plans for Raffles after appointing luxury expert Omer Acar as its CEO in 2023. Expect expansion in the U.S., the Middle East, and other key markets.
Orient Express
Accor Take: “The multicultural heritage of the legendary train will soon be transported to a collection of Orient Express hotels, taking travelers on a captivating journey elsewhere.”
Skift Take: Orient Express Hotels was rebranded as Belmond in 2014 (and was later bought by LVMH). The disappearance of the iconic brand left a gap in the market. Accor and SNCF Group began in 2017 to develop Orient Express hotels, and they’ve opened four so far. Orient Express La Minerva and Orient Express Venice are set to open their doors in 2024, with two more properties in the pipeline.
Accor is also developing a superyacht, Orient Express Silenseas, that’s set to debut in 2026.
The company will in 2024 debut the , a luxury train service that will cross Italy. It also plans to revive the Orient Express train, which will travel the original route from Paris to Istanbul, beginning in 2025.
In November 2023, Accor named Gilda Perez-Alvarado as CEO of Orient Express.
FAENA
Accor Take: “Faena is a unique large-scale cultural district and one of the world’s most inspirational creative brands, introducing lifestyle to the luxury hospitality industry.”
Skift Take: Accor joined forces with the Faena group in 2021, intending to create a new lifestyle experience, including Faena Hotel Miami Beach. Founder Alan Faena describes his vision as “projects that have the power to positively transform cities, shifting old paradigms to become new cultural
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