Norway is the latest country to gain visa-free access to China.
11.09.2024 - 20:34 / cntraveler.com / Conde Nast / Sarah Allard
As a former social media editor and now travel editor, I’ll be the first to admit that my dedication to taking aesthetic holiday content often goes too far. On holiday with family Kefalonia earlier this summer, I racked up over 1,500 photos and videos in just one week. On a five-day trip to Tuscany with friends, I returned with just under 1,000. My camera roll is filled with curated restaurant tablescapes, postcard-perfect sunsets and highlight reels of recent trips.
I repeatedly tell myself that I’m creating memories to look back on or am fully dedicated to my self-assigned role as the group photographer. But the truth might simply be that I’m as addicted to social media as most twenty-somethings. That’s not to say I don’t enjoy flicking through old photos and videos or that my friends aren’t grateful for shared memories I’ve collected, but there comes a point on every holiday where I question whether my relentless quest to create the ultimate travel aesthetic has gone too far.
Scrolling through Instagram, I can’t help but feel that others must feel these fears. “I love taking good photos and taking postcard-perfect images of places and people has become a hobby,” admits commerce editor Sarah Bannerman. “But I can’t just take one shot, and whenever I’m around others, I feel self-conscious about it—is it cooler to pretend I don’t care about stuff like this? The best reality check for me is when I go to capture something—usually a view—and it simply doesn’t translate on a screen. That’s the reminder to put the phone down and look with my eyes, not with my phone.”
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If a cultural moment speaks to these fears, it must be the latest social media “airport tray aesthetic” trend. With more than 16 million related posts on TikTok, the trend involves travelers placing their carry-on luggage items into a security tray before snapping pictures and videos to post. Passports, cameras, plane tickets, beauty products, and more are carefully coordinated and placed deliberately, often sorted by color or size. This post by Shop Pursue quickly racked up 941,000 views, while this one by Chelsea, as of late, saw a similar reach (716,000).
As aesthetically pleasing as the videos turn out, the trend has been the subject of heated debates online. Many claim that holding up already lengthy airport security queues or taking up valuable repacking stations for the sake of a social media post is incredibly selfish. In the pursuit of posting perfection, is self-awareness becoming less of a priority?
Sarah Allard, Condé Nast Traveller UK’s digital director, thinks so. “Picture the scene: you're nearing the front of the airport security queue, hot, bothered and ever so
Norway is the latest country to gain visa-free access to China.
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