Amadeus Travel Trends 2024: How will we travel next year?

27.11.2023 - 09:53 / traveldailynews.com / Vicky Karantzavelou

Amadeus unveils annual trends exploring what travelers expect in the year ahead.  Influencers become agents, business class fares unbundle, artificial intelligence matures, and musical tourism drives demand, while eVTOLs prepare for take-off.

Travelers never stand still for long. This is an industry of dynamic change, one always evolving and adapting to the latest innovation, fashion, or cultural shift. While it is impossible to know exactly what tomorrow will bring, Amadeus‘ position at the heart of the travel ecosystem gives unparalleled insight into the future.

Using the latest propriety data, industry-leading insight, and expert analysis from across the organization, Amadeus here explores what might be in store next year in its annual Travel Trends research. Identified are five developments that aim to create more meaningful travel experiences for the planet, economy, and the traveler.

Daniel Batchelor, Vice President, Global Corporate Marketing & Communications at Amadeus, says: “After a period of recalibration and reassessment over the past few years, we are beginning to see a host of new ideas bear fruit across our industry. 

“Generative Artificial Intelligence (GAI) will continue to exert a growing influence across the sector during 2024, while electric taxis are finally poised for take-off. Doing what we love, be it traveling to see our favorite music acts or using new tools to follow in the footsteps of digital influencers, will also drive bookings next year, while airlines continue to reshape their offering to respond to changing tastes.

“There is much to look forward to, and Amadeus will be working alongside our partners from across the travel ecosystem to drive change for the traveler, wherever we can.”

After the social isolation of the pandemic, when bands and musical artists were grounded for months, a boom in concerts and festivals has this year tapped into a desire for connection. The trend is expected to accelerate as we look toward 2024.

Taylor Swift recently announced Asia Pacific tour dates for next year, drawing fans from around the world. Amadeus research suggests Taylor Swift concert dates in Australia, Singapore, and Japan for 2024 had a significant impact on travel searches and booking volumes to the countries. 

During the week of the concert announcement, flight searches to Melbourne and Sydney saw a significant week-over-week growth of 44%, while bookings for these cities surged impressively by 446%. The concert announcement also had a striking impact on searches from New Zealand to both cities, resulting in a 240% week-over-week increase during the same period.

Flight searches to Singapore likewise showed an 18% week-over-week growth shortly after both T