Breeze Airways is deepening its ties to Florida. The startup ultra-low-cost carrier is adding Southwest Florida International Airport (RSW) near Fort Myers as its newest operating base later this year.
Breeze Airways launches cobranded credit card, adds 5 new cities, plans loyalty program revamp
26.03.2024 - 11:25 / thepointsguy.com / Lukas Johnson / Airlines
Breeze Airways announced its first cobranded credit card on Tuesday and kicked off an expansion of its loyalty program — now known as "Breezy Rewards" — in the latest step by the startup airline to try to reach profitability by year's end.
The airline also announced several new markets and routes in its latest expansion.
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The Breeze Easy Visa card, which will be issued by Barclays U.S., offers as much as 10 points per dollar spent on various purchase categories:
The card will also offer several perks, including priority boarding and free inflight Wi-Fi on equipped planes for the cardholder and all passengers on the same reservation. The airline's Airbus A220 fleet offers connectivity and will operate all of Breeze's commercial service by this fall, according to chief commercial officer Lukas Johnson.
New cardholders can get a signup bonus of 50,000 BreezePoints after spending $2,000 in the first 90 days of card membership, along with 7,500 bonus anniversary points each year that they spend at least $10,000 on the card.
The airline also said on Tuesday that it would add five new airports to its route map: Bangor International Airport (BGR) in Maine; Dallas Fort Worth International Airport (DFW); Lancaster Airport (LNS) in Pennsylvania; Capital Region International Airport in Lansing, Michigan (LAN); and Pensacola International Airport (PNS) in Florida.
According to Breeze executives, the credit card launch is the start of a broader reconstruction of the loyalty program.
"We launched in Covid and so loyalty — the definition of that has shifted greatly," Angela Vargo, Breeze's head of marketing, told TPG during a conference call late last week. "We want to build a program that allows [users] to get value for the experiences that they want."
Read more: Breeze adds 3 summer routes from Raleigh-Durham focus city
"We're making it as flexible as possible, but we're really just using this as a baseline so we can grow it," she added.
BreezePoints are worth one cent per point toward fares or other purchases with Breeze, although the airline plans to tweak the program to make the points more valuable — either through promotions or other incentives for users to spend them.
"We know we want to get above the one cent per point," Breeze chief commercial officer Lukas Johnson said.
"Throughout the year we'll be enhancing it with a bunch of different structures," he added. "So we've got the shell of the program, plus the co-brand [credit card]."
The announcements come as Breeze prepares to sunset the Embraer E-190 and E-195 jets it first launched with, moving its entire schedule operation onto its fleet of Airbus A220-300 jets as
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