Chase Travel to expand and rebrand its luxury hotel program
05.12.2023 - 12:15
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The luxury hotel booking engine for Chase Sapphire Reserve cardmembers is getting a revamp and a new name.
Chase previewed The Edit by Chase Travel — currently known as the Luxury Hotel & Resort Collection — Tuesday morning as part of the International Luxury Travel Market conference in Cannes, France. The upcoming change, slated to launch early next year, will add an editorial component to the platform by noting what a property is best known for and how it syncs up with traveler needs and preferences.
"The Edit is designed to make it easier for Chase Sapphire Reserve cardmembers to plan, book and visit the most sought-after, hand-selected and highly vetted hotel properties across the globe," said Rena Shah, head of lodging at Chase Travel, in a prepared statement. "While we've seen great success with the Luxury Hotel & Resort Collection, luxury travel has evolved and the evolution of our lodging program represents today's traveler. We're doing more than just listing hotel names on our site, we're storytelling and building new ways for our travelers to discover properties with premium benefits that will provide them with an elevated experience."
Chase's Luxury Hotel & Resort Collection behaves in a similar manner as American Express' Fine Hotels + Resorts: Chase Sapphire Reserve cardmembers get elitelike benefits at participating hotels. Breakfast for two, property credits and space-available room upgrades are part of the amenity lineup on the existing platform and will continue on The Edit.
On the newly created editorial platform, The Edit will flag properties under various categories, such as family-friendly resorts, spa or wellness retreats and properties perfect for art lovers, design aficionados or those looking for an elevated culinary experience.
"Chase Travel bookings are reaching new highs and, as we are committed to meeting our customers where they need us, we are continuing to invest in growing our travel offerings, including our luxury hotel programs, airport lounges, dining partners, and more, to show why Chase Travel should be the number one choice among consumers," Shah added.
Ahead of the launch, Chase provided some emerging travel trends that might fit in with the editorial features of The Edit.
Some of the most-booked hotels off Chase Travel's booking platform for the upcoming New Year's Eve holiday include the Four Seasons Hotel Tokyo at Marunouchi, The Kahala Hotel & Resort in Honolulu, the Fairmont Banff Springs in Canada, The Wall Street Hotel in New York City and The Charles Hotel, a Rocco Forte Hotel, in Munich.
Trending properties for next year include The St. Regis Aspen Resort in Colorado; 1 Hotel Hanalei Bay (pictured above) on Kauai; Villa d'Este in Cernobbio, Italy; Nobu