The Port of Seville has been the setting for an unprecedented event in the field of blue tourism: the forum “OPEN INNOVATION: A DEVELOPMENT TOOL FOR BLUE TOURISM”. This meeting brought together the main players in the nautical and port sector, with a special focus on innovation and digital transformation, key elements for the future of this industry. The Deputy Minister of Tourism, Culture and Sport of the Junta de Andalucía, Víctor González, stressed in his speech the essentiality of adopting innovative approaches in tourism: “Innovation is not just an option, but a necessity on the road to a more sustainable and efficient blue tourism. This forum is a clear example of how Andalusia is at the forefront of this transformation”.