Sri Lanka has finally announced its plans to roll out its global tourism marketing campaign urging tourists “You’ll Come Back For More,” marking the first such campaign since 2007.
China and U.S. to Improve Tourism Ties, Says Xi
17.11.2023 - 23:41 / skift.com / Joe Biden / Geoff Freeman / Dawit Habtemariam / Chris Thompson / Xi Jinping
The U.S. and China will improve air connectivity and streamline visa processing, said Chinese President Xi Jinping in public remarks on Wednesday. Xi made the remarks at a dinner hosted by the National Committee on U.S.-China Relations and US-China Business Council.
The dinner followed Xi’s meeting with U.S. President Joe Biden at the Asia-Pacific Economic Cooperation (APEC) Summit in San Francisco.
“Today, President Biden and I reached an important consensus,” said Xi. “Our two countries will roll out more measures to facilitate travels and promote people-to-people exchanges, including increasing direct passenger flights, holding a high-level dialogue on tourism, and streamlining visa application procedures.”
Long visa wait times and weak air connectivity prevented the full resumption of Chinese tourism to the U.S. Without Chinese tourism, the U.S. can’t fully recover from the pandemic, Brand USA CEO and President Chris Thompson has said.
Before the pandemic, Chinese tourists were the U.S.’s highest spenders. “Before the pandemic, 2.6 million visitors a year spent about $15 billion. There wasn’t another market anywhere close,” said U.S. Travel Association CEO and President Geoff Freeman at the Skift Global Forum. “This is a market that in many senses will make or break what we do on the international side.”
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