cntraveler.com
27.12.2023
MUSA, a Hotel-Meets-Real-Estate Project, Is Drawing a Creative Set to Guerrero, Mexico
When entrepreneur Tara Medina and architect Andrés Saavedra began dreaming up MUSA (Modern Utopian Society of Adventurers), a hotel-meets-real-estate project in the Mexican state of Guerrero, they knew that they wanted it to feel, above all, like a community. It's an approach that's driven a lot of hospitality developments throughout Mexico lately, from Mérida to Todos Santos. The business partners, who started Loot, a surf and lifestyle brand in Zihuatanejo, have always been on the cusp of the next cool thing. Having lived and worked on various real estate developments in the area, they asked themselves: What does an ideal community look like? It didn't matter if the master plan took months or even years to realize (which it did). They were determined to make sure that the slice of virgin land they'd purchased in 2020, on Mexico's Pacific coast 30 miles south of Zihuatanejo, would honor their vision.