Alaska Airlines has new partner, and it's an airline that's quickly expanding its footprint across North America.
27.11.2023 - 22:05 / forbes.com
You don’t need to put on a tuxedo to try Fraser & Thompson whiskey but it wouldn’t be out of place either. Grammy-award winning singer Michael Bublé teamed up with Master Distiller and Blender Paul Cirka to create this ‘North America’ whiskey named in tribute to two rivers in Canada where Bublé spent time with his beloved grandfather growing up. I spoke with Bublé about this special relationship, the challenge of selling whiskey after selling 75 millions albums and how he almost became a snack for some polar bears.
Your new whiskey is named after two rivers where you spent time with your grandfather. Tell me about him.
I come from a really proud Italian family. My grandpa had a little cellar and he would make his own wine. It was famous — all the neighbors loved to come over. It had a little bit of carbonation to it. It was delicious. It was strong. Then he would make a little grappa and then he would take cherries and put those in the grappa. Every night at our family dinner everybody was allowed a little sip.
I remember one time having an interview at his house with a journalist. He had come to meet my grandma and grandpa. They were doing a story on me and they’re a big part of why I’m me. And my grandfather brought out the wine and he brought out the grappa cherries. And about 30 minutes later I think the crew was a little drunk (laughs). I know the camera guy was.
Listen man - the coffee cup that I drink from every morning has a photo of my grandpa. That guy’s my hero.
What was special about the Fraser and Thompson rivers?
My grandpa was a plumber for 55 years whose real dream was to be a geography teacher. And he used to take us up camping, me and my sisters. And he loved taking us to where the mighty-mighty Fraser and the glacier-gorgeous Thompson would mix — this confluence. And this is a a wonderful way for me to pay tribute to how much I love the dude. And he would've been really proud. Not only because it is a really cool marketing idea (laughs) but you're mixing this whiskey with this perfect imagery.
I also dropped some cool little ‘Easter eggs’ into the bottle design. People will never get this but that's okay. It's not for them to get, it's for me. At the very top of the label is my grandpa's birthday. And then on the side near the batch number is my birthday. And there’s more — lots of things that pay tribute to him.
What made you want to do a whiskey in his honor instead of a wine?
Personally I'm not a big wine drinker. I prefer whiskey, always have. This project started three years ago on my birthday. My manager brought a bunch of different products from this distiller Paul Cirka and said “this guy’s interested in you being an ambassador but I don’t think it’s going to work
Alaska Airlines has new partner, and it's an airline that's quickly expanding its footprint across North America.
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Located in the heart of Lecce, in southeastern Italy, the Pollicastro Boutique Hotel offers a blend of history, luxury, and Italian charm. This romantic 4-star boutique hotel is renowned for its distinctive rooms and suites, particularly the Grand Deluxe Nymphaeum Suite, which comes equipped with its very own grotto pool.
Nothing makes us happier than a points transfer bonus. You magically multiply your points into more than you already had, thus requiring fewer points to book an upcoming trip.
Happy hump day, folks! I hope your week is going easy. We have a long one today. Let’s get into it.
Mercure has partnered with Munchies and TOPJAW to inspire the palates of world travelers with 50 amazing food & drink experiences around the globe.
A version of this article originally appeared in Vogue.
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The line for croissants forms early outside Lannan Bakery in the Edinburgh neighborhood of Stockbridge, where the self-taught baker Darcie Maher has been whipping up intricate pastries since the end of July. The name Lannan comes from a Gaelic word meaning “house,” and Maher’s choice of baked goods is intentionally nostalgic. Staples include an apple-and-custard-filled croissant and a custard slice with pink sour cherry icing. “Growing up, we made a chocolate sponge with little crunchy flaked almonds for birthdays,” Maher says. “We’d pour ganache over the top and I thought it was the most amazing thing to see it drip down the side.” (The chocolate cake at Lannan is now made with buttermilk and rye.) Maher, who grew up in the Scottish Borders with an artist mother and a scientist father, appreciates the way baking fuses creativity and precision. It takes three days to produce all the laminated dough pastries in preparation for the bakery’s Thursday through Sunday open hours. After the pain Suisse or crème brûlée Danishes disappear, inevitably by around 9 a.m., out come the cakes (from fig leaf sponge to quince Bundt), jambon beurres and finally a few sliced-up Roman pizzas and oatmeal raisin cookies.