Over 10 million Americans traveled abroad in June, a 20% rise from the same period last year, according to the National Travel and Tourism Office’s latest data. June’s volume was 99% of its 2019 pre-pandemic level.
25.08.2023 - 13:47 / skift.com / Dawit Habtemariam / Brand
Expedia Group Media Solutions, Expedia’s travel advertising division, has released a new media platform that allows travelers to shop and book travel as they watch content. One of its first partners will be Brand USA, the U.S.’s national tourism marketing agency.
The Brand USA channel will be called GoUSA. In the channel, viewers will watch inspirational travel content and interactive maps that will highlight the diversity of trip possibilities. While viewing content in real time, users can book hotels, experiences and flights. In addition, Brand USA will be able track and measure the impact of their content on travelers’ booking decisions.
Expedia’s platform launch follows the rising trend of tourism marketing agencies investing their advertising dollars on streaming services to inspire and drive visitation. Over the last few years, agencies have allocated larger shares of their marketing budgets and increased their investments by millions in streaming because of its targeting precision, management and flexibility.
Over 10 million Americans traveled abroad in June, a 20% rise from the same period last year, according to the National Travel and Tourism Office’s latest data. June’s volume was 99% of its 2019 pre-pandemic level.
In just the past few days, there have been two key moves that ease restrictions for travel from China to the U.S. Tourism officials have been clear that the lifting of these restrictions is critical to a full recovery –though key hurdles remain. On Thursday, China lifted pandemic-era group tour restrictions for the U.S. and other key markets. Before the lift, Chinese travel agencies were banned from selling outbound group or package travel to the U.S.
Royal Caribbean Group received a strong boost in its booking volume thanks to relaxed Covid protocols, the cruise company’s executives said on an earnings call Thursday.
New Orleans & Company will have a new president and CEO on January 1. Walt Leger III will be replacing Stephen Perry, who has been in the role for 20 years. He wants the destination marketing organization to embrace a more direct-to-consumer strategy and take more risks with emerging technologies.
International inbound travel to the U.S. is projected to be at 63 percent and 75 percent of its pre-pandemic volume in 2022 and 2023, respectively, according to the U.S. Travel Association’s biannual forecast. At this rate, international travel won’t reach pre-pandemic levels until 2025.
The U.S. Travel Association has launched a website to highlight the negative impact of long visitor visa interview wait times—which now exceed an average of 400 days—is having on global travelers and U.S. businesses. Called USVisaDelays.com, the website lists stories of those affected, loss in industry spending, visitor wait times, impacted markets and a policy fact sheet.
International inbound visitors spent more than $15.8 billion on travel to, and tourism-related activities within, the United States in October, making it the highest monthly level of spending since Covid struck in February 2020, according to the National Travel and Tourism Office.
The pre-Covid world where people could move (relatively) freely across borders for leisure, information, education and work won’t be coming back next year, as the West will continue to shut out millions of people from Africa, Asia and Latin America due to the slow return of their visa processing staff.
Both the Middle East and Europe are on track to reach their pre-pandemic levels in 2023 , according to the UN World Tourism Organization. Last year saw a stronger than expected recovery for the global tourism economy.
Rural and outdoor destinations are contending with slower growth rates compared to their pandemic boom as big cities become competitive again and Americans travel internationally.
The number of international visitors to the U.S. reached 4.6 million in November, up 61 percent year over year, according to the National Travel and Tourism Office. November’s volume represented 76 percent of pre-pandemic November 2019’s.
Chicago tourism officials plan to drive visitation into and expand its marketing coverage for South Side and West Side neighborhoods after receiving a $5.5 million grant from the city government.