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Expedia Group’s Q2 Traveler Insights show searches increase globally
05.12.2023 - 09:12 / traveldailynews.com / Theodore Koumelis
Travelers are continuing to plan trips further out, as they look toward mid-year getaways.
New data from Expedia Group’s Q2 Traveler Insights reveals promising signs of continued traveler enthusiasm, with traveler searches increasing globally by 25% quarter-over-quarter (QoQ) in Q1 2023. Expedia data also shows that travelers are continuing to plan trips further out, as they look toward mid-year getaways.
Globally, traveler searches on Expedia Group sites increased 25% quarter-over-quarter (QoQ), and Europe, the Middle East, and Africa (EMEA) searches grew by 30%, indicating that traveler intent remains strong into 2023.
A year-over-year (YoY) view shows that Q1 searches globally increased by 10%, and APAC saw a notable 65% YoY increase. During the week of January 9, there was nearly a 10% week-over-week (WoW) increase in global international search demand for China after pandemic restrictions lifted in the country on January 8, led by searches from APAC (15% WoW increase) and EMEA (10% WoW increase).
With global search volume up both QoQ and YoY, and travelers continuing to plan trips further out, it’s clear that appetite for travel remains strong, particularly since many are eager to make up for lost opportunities over the past few years.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
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