FITUR Sports announces its third edition to define the future of sports tourism

16.07.2024 - 11:04 / traveldailynews.com / Theodore Koumelis

FITUR Sports, at IFEMA Madrid, announces its third edition, focusing on synergies between tourism and sport to boost socioeconomic growth and generate business opportunities in sports tourism.

MADRID – FITUR announces the third consecutive edition of FITUR Sports after making its way into the agenda of essential events for sports tourism professionals. Organised by IFEMA MADRID and SPAIN IS SPORT – AFYDAD, the Spanish Association of Manufacturers and Distributors of Sporting Goods, the section will take advantage of the synergies of the International Tourism Trade Fair from 22 to 26 January 2025.

After its first two editions, it is one of the areas within FITUR that has become firmly established as a specialised event of national and international reference, consolidating the connection between tourism and sport as a key driver of socioeconomic development. FITUR Sports aims to promote the exchange of knowledge through a powerful programme of conferences and to generate business opportunities. To this end, three key areas have been defined around which the contents will revolve: Outdoor Sports, Competitive Sports  and Sports Events & Sports Business Travel.

In addition, FITUR Sports has managed to involve the main public and private stakeholders, including the Sports Council (Consejo Superior de Deportes), Turespaña, UNWTO, CEOE, ADESP, as well as the different professional federations and associations linked to sport and tourism, as well as involving major sponsors.

FITUR Sports 2024 was spread over the five days of the trade fair, with three professional days packed with 30 sessions, 100 speakers and more than 20 hours of content, with over a thousand visitors a day, plus the exhibition and networking area located in a padel tennis court. In addition, the online streaming reached more than 8,000 views over the three days, demonstrating the high level of interest generated by the quality of the programme.

Following the success of the previous edition, FITUR Sports 2025 will be repeating the format of three professional days of conferences and round tables from 22 to 24 January and exhibitions with activities being held over the weekend for the general public.

So, with almost six months to go before the start of the International Tourism Trade Fair, FITUR Sports announces a programme preview for its third edition:

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.