FITUR tips

Ahead of FITUR, TourReview, the technology-driven travel review platform for the tours and activities sector, has released its findings on Spain’s tourism landscape in 2023.

South America’s largest country is keen to attract visitors from the UK, with an approach potentially including Fam and Press Trips, Strategic Partnerships and Creative Activations. Brazil’s ambitious start to the new year follows hot on the heels of a successful end to 2023, which saw the World Tourism Organization (UNWTO) open its first office in Latin America in Rio de Janeiro. The office was inaugurated by Zurab Pololikashvili, the Executive Secretary of UNWTO at an opening ceremony taking place last 14th December, which was attended by the President of Brazil Luis Inacio da Silva - more commonly known as Lula - and the country’s Minister of Tourism, Celso Sabino.

With Ecuador as the official partner country, FITUR International Tourism Trade Fair (Madrid, 23-26 January) will serve once again as a platform for global tourism innovation and collaboration.

Along with the launch of the FITUR 4all section, the first awards will be announced at FITUR to recognise efforts in the development of inclusive tourism.

The International Tourism Trade Fair, organised by IFEMA MADRID from 24 to 28 January 2024, is presented as a global reference in the promotion of environmental, social and corporate governance responsibility in the sector.

More than 40 exhibiting companies with technological solutions for the transformation of tourist destinations.

The next edition of the International Tourism Fair, FITUR, organised by IFEMA MADRID from 24 to 28 January 2024 at the Spanish capital’s trade fair centre,  continues to advance in its line of specialisation by helping to promote the different industrial sectors that have an impact on tourism and which have developed an entire tourism strategy around their activity.

Organised by IFEMA MADRID, the 44th edition of FITUR is set to take place from 24 to 28 January 2024 at Madrid’s trade fair centre. According to FITUR’s director, María Valcarce, the outlook for the next edition is looking bright and everything points to the trade fair expanding to occupy more than 140,000 m2 of space across 9 halls, bringing together more than 9,000 companies and over 150,000 professional visitors from the world tourism industry from 145 countries. It is also estimated that around 100,000 people will visit FITUR over the weekend. Figures that already placed FITUR at the forefront of the major international tourism fairs at the last edition.