Walking tours, don’t you know, may be the best way to see the world. The pace is slow, the better to take in all the new sights and sounds around you. You can savor the landscape, the architecture, and the people you encounter, just as you delight in the food and wine that invariably follows a day on foot. There are no crowds, no lines, no delays. Just a quieter way to travel. Here are five new walking trips for 2024 — in Scotland, Croatia, Spain, the Canadian Rockies and the French Alps — all terrific ways to see the world at a slower pace.
Hilton Targets Millennials with New Brand, Tru by Hilton
27.07.2023 - 18:40 / smartertravel.com / Brand / With New
This week, Hilton revealed the newest addition to its brand arsenal with Tru by Hilton, a so-called “revolutionary midscale brand.” While it bills itself as filling a void in the midscale hotel category , it comes across more like a way of competing with boutique hotels and shared accommodation platforms such as Airbnb.
The brand’s target market is those with a “millennial mindset.” As a millennial myself, I can’t picture my parents wanting to stay there, but I would totally book a stay at one of these hotels based on the renderings below—depending on location and price, of course.
RELATED: How Millennials Are Changing the Way Hotels Cater to Travelers
Location and price (i.e., what you get for your money) are the two factors that drive most millennials’ travel decisions (and, let’s be honest, most people of any generation). If Hilton can deliver on its urban location/mid-range price promise without adding in ridiculous fees (say, by not charging for Wi-Fi or water), I might be on board. Here’s a look at some of what Tru by Hilton promises, via press release:
“The Hive, a first floor experience that’s more than a lobby—2,770 square-feet of open space with unique ways for guests to engage with others or spend time alone—in one of four distinct zones for lounging, working, eating or playing.” This seems a little hostel-like to me, but I get it: It’s something that many millennials are looking for in shared accommodations. Not a necessity for me, but a nice touch. “A centrally located Command Center, a re-envisioned front desk—featuring a social media wall with real-time content to foster engagement among guests, and a 24/7 market offering fun snacks and refreshments, single-serve wine and beer, healthy light meal options and sundries for purchase.” The self-serve aspect and 24/7 availability is great for travelers. It would be nice to see some sort of social media campaign with destination guides and a program that would connect guests with local hosts or a group activity. “A complimentary ‘Build Your Own’ breakfast consisting of a toppings bar with 30 sweet and savory items allowing guests to customize bagels, donuts, Greek yogurt, and oatmeal to satisfy their taste buds and cravings.” They had me at Greek yogurt … as long as this doesn’t stop before 11:00 a.m. “A technology-forward mentality featuring segment-leading complimentary Wi-Fi bandwidth allowing guests to download and stream content on their devices, plentiful power sources, and mobile check-in, room selection and Digital Key available through the Hilton HHonors mobile app.” Woo! Free Wi-Fi! Also, not having to deal with a person while checking in fresh off a flight is great, as long as the technology is reliable. It would be even better if
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forbes.com
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forbes.com
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forbes.com
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insider.com
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