When I first started cruising in 2003, my family insisted on booking a balcony stateroom or a suite.
04.01.2024 - 13:35 / traveldailynews.com / Vicky Karantzavelou / Cruises / Brand Campaign
The through the line campaign includes national OOH, with rail site coverage that invites those travelling by train to imagine the joy of travelling by infinity pool. The roll out continues across digital, social, owned channels and PR from 1st January.
P&O Cruises has unveiled a new brand platform, “Holiday Like Never Before” inviting holidaymakers to rethink what they believe they know of the cruise experience and expect more of their holiday, going beyond the obvious, into the extraordinary.
Created with Pablo London, the new brand positioning recognises that when it comes to holidays, Brits are often creatures of habit, taking comfort in the familiar. The opportunity was therefore to challenge audiences to expect more from their holiday by presenting an alternative option. The campaign celebrates the incredible amount of must see/do experiences you can get in a single cruise. From the joy of falling asleep in Marseille and waking up in Barcelona, to the pleasure of travelling by whirlpool and experiencing the Norwegian fjords from inside the fjords. To on shore activities like snorkelling with stingrays and getting closer to Mother Nature in scenic waterfalls. Demonstrating that on a P&O Cruises holiday, you might just need a bigger bucket list.
Pablo London turned to Arts & Sciences’ Adam Hashemi to captain the TVC ship. Adam’s cinematic stylings, combined with nuanced character performances made him the perfect partner to tell this P&O Cruises holiday story. Using a combination of cinematic techniques, the team created a series of alluring, cool, interesting, and hyper-visual frozen moments. These frozen moments are all connected by a choreographed camera that takes us from the Rainforest to the sea to the ship, creating a seamless flow that makes every second count. The film ends by cutting back through the moments as they all revert to normal speed, capturing the full energy, excitement, and emotion of the moment and leaving our audience with a clear understanding of what awaits them on a P&O Cruises holiday. Surprise, joy, pleasure, awe, appreciation, comfort, and most importantly, realisation – all frozen in time, adding a subtle humour that dials up the entertainment factor. The epic cinematic techniques included the use of 4K drone photography and a 50 camera time-slice rig, which created the slow motion ‘bullet time’ effect.
P&O Cruises, VP brand, marketing and sales, Robert Scott said: “We wanted our latest campaign to reach beyond the cruise category and really stand out from the travel pack, both in content and execution. The unique experiences you can only have on a P&O Cruises holiday are central to the Holiday Like Never Before campaign and we’re so excited to share these with an
When I first started cruising in 2003, my family insisted on booking a balcony stateroom or a suite.
This is an as-told-to story based on a conversation with David Purcell, 78, a retired attorney. It has been edited for length and clarity. Purcell was among the dozens of people who signed up for a three-year cruise with Life at Sea — an around-the-world journey that was canceled two weeks before its departure. He and 77 other would-be passengers who have not received refunds are asking the US Attorney in Southern Florida to open a criminal fraud investigation into Miray Cruises, the parent company of Life at Sea.
Banyan Tree Group is now Banyan Group as the Singaporean hospitality brand launches into its 30th anniversary with a splash. As part of its repositioning, the family-run company is doubling the number of brands across its hotels, spas, residences, food and retail venues. This represents the biggest expansion in the company’s history giving it a larger platform on which to attract customers at different price points and value propositions.
The Seven Seas just got a bit more crowded: Nine new world cruises have recently set sail, joining Royal Caribbean's ongoing Ultimate World Cruise in a quest to travel around the world in 2024.
Luxury cruise expert Mundy Cruising has launched an extraordinary programme, The Ultimate Luxury Cruise, which combines iconic destinations, amazing travel experiences and superlative accommodations to create a 105-day journey, departing Tokyo on 14th April 2025 and finishing in Dubrovnik on 26th July 2025. Customer research at the top end of the market by Mundy Cruising has revealed a range of travel trends and priorities for its discerning client base, including longer trips, slow travel, iconic experiences, bucket list destinations and a desire to return to gentler (and arguably Pre-Covid) times.
A bathroom break on a flight turned into a nightmare for one passenger who got stuck in the plane's restroom for the majority of his flight, the BBC reported.
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Around the world in 80 days? Try 180 days instead.
A Southwest Airlines passenger described enduring what felt like "Chinese water torture" during a domestic flight as she sat under a constant drip of an unidentified liquid.
TikTok can't get enough of Royal Caribbean's ongoing Ultimate World Cruise, and for good reason: There's been nothing like it before.
Last February, I was scrolling through Instagram when a peculiar ad appeared on my feed. The ad boasted of a three-year cruise called Life at Sea — said to be the longest cruise ever, with 382 port calls around the world — set to depart from Istanbul on Nov. 1.
MSC Cruises is expanding its presence in the United States, planning to bring one of its newest ships to its homeport in Texas next year.