Brand Campaign travel tips

Celebrity Cruises is launching a new brand positioning and brand identity with the tagline “Nothing Comes Close.”

Hyatt’s luxury lifestyle brand, Andaz, launched a brand awareness campaign in November called Be Like No One’s Watching. The campaign illustrates the many challenges and opportunities that hotel groups face as they market brands in today’s noisy media ecosystem. So Skift checked in to see how it’s been going.

The through the line campaign includes national OOH, with rail site coverage that invites those travelling by train to imagine the joy of travelling by infinity pool. The roll out continues across digital, social, owned channels and PR from 1st January.

Campaign captures the essence of a vacation with MSC Cruises, celebrating human connection, unforgettable experiences and outstanding destinations

Airbnb launched its latest brand campaign, “Get an Airbnb,” last week, using animation styles reminiscent of the previous “Airbnb It” campaign from last fall that targeted hosts.