If you’re never had Singaporean cuisine, but live in certain areas across North America, you can use a different kind of passport to try it.
27.07.2023 - 18:30 / smartertravel.com / Will Trump
On February 28, 2017, at the stroke of midnight, Hyatt’s current loyalty program, Gold Passport, will be terminated. That’s right: terminated. As in, the end. Kaput.
The program’s 20 million members needn’t worry that their points will be lost, however. Gold Passport will simply be replaced by a new program, World of Hyatt, on March 1.
What, beyond the name change (a downgrade, by the way), will be different? According to the company, “World of Hyatt will offer new platform to deepen understanding of guests, deliver meaningful benefits and inspire empathy.” Beef or bull?
Related:Do We Need Kids-Free Seating on U.S. Airlines?The most prominent change is a redesign of the elite program, including the addition of a third elite tier. In place of the current Platinum and Diamond levels, the revamped elite program will be structured as follows:
Discoverist – 10 Qualifying Nights or 25,000 Base Points Explorist – 30 Qualifying Nights or 50,000 Base Points Globalist – 60 Qualifying Nights or 100,000 Base PointsA major difference in the new scheme is the elimination of stays as qualifying criteria, and the addition of points thresholds. The net effect will be that most customers will have to stay more often, and spend more money, to reach even entry-level status.
Beyond the qualification criteria with their rather pretentious tier names, Hyatt highlights two other changes:
Free night award for staying at five different Hyatt brands Confirmed suite upgrades for some elite membersThe earning rates will remain the same, as will the number of points required for award stays.
The big picture: As the airlines have done with their revenue-based schemes, Hyatt is amping up the rewards for its most profitable customers, at the expense of less frequent travelers. With just over 600 properties in its network, versus thousands for Hilton, Marriott, and InterContinental, it’s already more difficult for travelers to keep their stays within the Hyatt ecosystem. These changes will be mostly irrelevant to occasional travelers, who have no hope of reaching elite status anyway, and slightly positive for road warriors. Disadvantaged will be those in the middle.
The initial reactions of Hyatt loyalists have been overwhelmingly negative. A sampling of comments from Flyertalk:
Hyatt promises to make full details of Hyatt World available to program members before the March changeover. If the above are indicative of the overall membership’s response to the new program, Hyatt will find itself wishing it had left well enough alone.
Reader Reality Check
Is Hyatt’s new program an improvement, or a step in the wrong direction?
More from SmarterTravel: Will Trump Hotels Survive Donald Trump the Candidate? The Jet-Lag Problem, Solved? 21If you’re never had Singaporean cuisine, but live in certain areas across North America, you can use a different kind of passport to try it.
As overwhelming demand for new or renewed passports leave travelers scrambling ahead of their international travel plans, third party companies have come into play.
Hyatt Hotels Corporation is on the fast track to growing its brand, its property portfolio and its loyalty partnerships. While not the biggest hospitality company, it is laser-focused on being the best by expanding its geography and listening to customers. Even during the tough pandemic era, Hyatt found opportunity to grow in key markets and evolve with the ever-changing travel landscape. All of this helped position Hyatt for the post-Covid travel boom, benefiting both consumers and investors.
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