Hyatt’s Mr & Mrs Smith partnership goes live with more than 700 boutique and luxury hotels

24.04.2024 - 16:37 / thepointsguy.com / Amy Weinberg

Just when folks may have been wondering if Hyatt and its popular World of Hyatt loyalty program were losing some luster, the hotel giant's Mr & Mrs Smith acquisition rollout shows this is no hotel loyalty underdog.

Hyatt bought Mr & Mrs Smith last year, but the luxury and boutique hotel booking platform's hotels weren't fully integrated into the World of Hyatt loyalty network. That changed today, as more than 700 Mr & Mrs Smith hotels are now bookable via Hyatt booking channels. The partnership comes amid Hilton snatching away the Small Luxury Hotels of the World partnership Hyatt held for years and after Marriott seized Hyatt's MGM Resorts partnership.

But comparing the Mr & Mrs Smith partnership to what Hyatt had with SLH should leave World of Hyatt members feeling pretty happy with the new deal. Hyatt's partnership with SLH included around 350 hotels, whereas the more than 700 Mr & Mrs Smith hotels included in this first batch is supposed to be just the beginning phase of more high-end properties joining World of Hyatt.

"Our members truly value World of Hyatt, and we're always looking for new ways to engage guests, help them get the most out of their travels and reward them for experiencing what the world has to offer — from cozying up in a secluded treehouse in the Arctic Circle, reigning over an English country manor, glamping under starry desert skies or going wild in a jungle villa perched above Pacific waters," Amy Weinberg, Hyatt's senior vice president of brand, loyalty and data, said in a statement.

The launch adds more than 20 new countries to World of Hyatt's global footprint. Reports indicate Hilton's new partnership with SLH is starting out with just around 100 hotels, so Hyatt is more than picking up the slack left from the SLH partnership going away.

Hyatt now has a presence in countries like Namibia, Fiji and the British Virgin Islands thanks to the first batch of Mr & Mrs Smith hotels rolling out into the World of Hyatt network. The partnership features some remarkable vacation opportunities like Zannier Hotels Sonop (pictured above) in Namibia, a luxury campsite with just 10 tented suites on top of boulders in the Namibian desert.

Other opportunities include a luxe getaway within Finland's portion of the Arctic Circle at Arctic Treehouse Hotel, which offers a mix of villas and suites overlooking a wintery paradise. Kisawa Sanctuary in Mozambique sprawls across nearly 750 acres on Benguerra Island off the coast of eastern Africa and features an arrival gift of a complimentary 60-minute massage and a personalized jet lag defeater treatment — oh, and each private residence here comes with a private stretch of beach, an infinity pool and butler service.

You'll also have the opportunity