I hesitate to share this information because I think my friend and I would be perfect for the job but GetYourGuide, in partnership with On Location Tours, is kicking off a search for a couple of Swifties to lead Taylor Swift-themed tours in two major cities.
Hyatt soars on Mr & Mrs Smith, Taylor Swift and hotel sales
11.05.2024 - 01:15 / thepointsguy.com / Mark Hoplamazian
A massive transformation is underway at Hyatt, and it's boosting the company — which is behind brands like Alila and Park Hyatt — into major profitability.
The company reported this week a hefty $522 million profit, riding high on recent real estate sales and strength across leisure, group and business travel. It's more than just Wall Street success keeping things busy at the Chicago-based hotel giant, though.
Hyatt leaders this week touted various successes like growth of the newly integrated partial — and growing — portfolio of Mr & Mrs Smith luxury and boutique hotels. Further, the brand is riding high on swelling travel demand, in part due to the world's most famous singer; it also could even take on another brand acquisition.
"While we expect year-over-year growth rates to moderate, we are significantly above pre-pandemic levels and are not seeing signs of consumers reducing their leisure travel," Hyatt CEO Mark Hoplamazian said on a Thursday earnings call. "We remain focused on enhancing our network effect by expanding our offerings in new markets and across more price points for our guests and customers," he later added.
One of the ways Hyatt is looking to expand its offerings is via Mr & Mrs Smith — the booking platform of luxury and boutique hotels Hyatt acquired last year. The first batch of more than 700 Mr & Mrs Smith hotels appeared on World of Hyatt earlier this month, just as Hyatt's partnership with Small Luxury Hotels of the World entered its last days.
Hoplamazian emphasized that Mr & Mrs Smith will deliver more options for Hyatt customers and that many more hotels will enter the World of Hyatt ecosystem by year's end.
"We now have more than twice the number of properties previously available through our alliance with Small Luxury Hotels with offerings in 25 additional countries and hundreds of new markets," Hoplamazian said. "We expect to have approximately 1,000 Mr & Mrs Smith properties available through Hyatt channels and World of Hyatt by the end of this year."
It appears Hyatt leaders think there are opportunities to bring these hotels into the brand fold even further.
Later in the call, Hoplamazian noted thousands of room nights have already been booked since the first batch of Mr & Mrs Smith hotels entered into the Hyatt orbit. There is significant traveler interest in Europe, where Mr & Mrs Smith has a major presence.
Hoplamazian said:
He later noted that some hotel owners in the Mr & Mrs Smith network might even decide to take on a deeper relationship with Hyatt — presumably indicating an opportunity to convert some of these independent hotels into established Hyatt brands.
Hyatt kicked off the year with increasing demand across all three major travel types: leisure,
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