An Under Canvas property has been recognized by the International DarkSky Places (IDSP) program for its ‘stewardship of the night sky’.
25.08.2023 - 13:08 / skift.com / Mona Lisa / Adam Stacey
easyJet has launched a new campaign in collaboration with creative agency VCCP London that features some of the world’s most renowned faces in art brought to life.
The ‘Get Out There’ campaign sees Mona Lisa, David, The Thinker, Girl with the Pearl Earring, and even a pair of cherubs as they embark on journeys through Europe – with the much loved tourist attractions becoming the tourists themselves.
Some of the world’s best beaches are at your doorstep – stay tuned to see where Pearl is jetting off to for some hidden gems to add to your bucket list ✈️ #GetOutThere
As more and more creative agencies continue to utilize the power of AI-generated content for their marketing campaigns, easyJet and VCCP London chose to find and cast real people to star in the campaign in order to ‘capture the humanity and unbounded spirit of these historic icons experiencing travel for the first time.’
“We are so excited about our new brand platform. With this campaign we have redefined the role of advertising at easyJet and taken it back to fundamental marketing principles. We know travel is a category where distinctiveness is a challenge, and we think this work makes easyJet more emotional and memorable than we’ve ever been before,” said Gabriella Neudecker, customer and marketing director at easyJet.
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An Under Canvas property has been recognized by the International DarkSky Places (IDSP) program for its ‘stewardship of the night sky’.
Ambitious plans for a permanent human habitat under the ocean have been announced by ocean technology and exploration company, DEEP.
In the United States, 1 in 6 people have sensory needs or sensitivities, and 1 in 36 children are diagnosed with autism, so the importance of accessible spaces has never been so important. With this in mind, the Kennedy Space Center Visitor Complex has become a Certified Autism Center™, thanks to a new partnership with the International Board of Credentialing and Continuing Education Standards (IBCCES).
Park Hyatt New York has unveiled a new art installation from local contemporary abstract artist and hotel bellman for nine years, Jeffrey Okyere-Agyei.
Oman Air has introduced a new initiative across its fleet, which sees the plastic used to wrap passenger blankets and mattresses in its premium cabins replaced with an friendly, paper-based alternative.
With a report from the Global Wellness Institute projecting that the wellness tourism market will be worth $1.1trillion by 2025, it is evident that travelers are beginning to prioritize wellness-oriented getaways.
Korean Air has donated 500 first aid pouches made from recycled crew uniforms to local causes.
Good morning from Skift. It’s Tuesday, April 4. Here’s what you need to know about the business of travel today.
VisitDenmark is turning to deepfake artificial intelligence to help drum up interest in the country. Its latest marketing campaign includes iconic tourist attractions outside the country like the Mona Lisa and the Statue of Liberty sharing a simple message, “Don’t come to see me — visit Denmark.”
Football legend Lionel Messi has ditched his Paris Saint-Germain kit for Louis Vuitton as he stars in his first solo campaign for the fashion house’s ‘Horizon’s Never End’ campaign.
With “Wisdom & Obi,” the creative team at Expedia have successfully captured the essence of travel.
VisitBritain is jumping on the artificial intelligence bandwagon.