Tourism marketing tips

Good morning from Skift. It’s Thursday, February 9. Here’s what you need to know about the business of travel today.

Good morning from Skift. It’s Thursday, March 14. Here’s what you need to know about the business of travel today.

Most tourism board CEOs come from the hotel or tourism industry. But Tourism Ireland’s new chief executive, Alice Mansergh, came from Google’s marketing side. 

Tourism Australia’s new global campaign is, unlike its previous efforts, not focused on showcasing Australian celebrities. It’s instead addressing issues pertaining to overtourism and the country’s Indigenous communities through a film highlighting its attractions.

Pure Michigan is back. The advertising arm of Travel Michigan, the state’s official tourism promotion office, is launching a national winter marketing campaign for the time since 2019, featuring videos showcasing Michigan as a prime destination for cold weather adventures.

Political unrest continues to unravel tourism recovery in Peru. Tour operators were forced to evacuate tourists and halt tours to Machu Picchu over the weekend due to ongoing violent protests and widespread service disruptions.

Israel’s Tel Aviv could be the next stop for a Michelin Guide, following a series of inaugural editions released around different corners of the world last year. After years of planning, the Israeli Tourism Minister Haim Katz announced February 1 that the ministry would be moving forward with bringing the guide to the country for the first time.

North Dakota authorities recently unveiled a new tourism campaign named Hello that it believes will help boost recognition of the state.

The great promise and hype by travel executives several years ago about the potential of voice search to revolutionize the industry have gone nowhere. Voice-based search hasn’t progressed as serious destination marketing avenue because the technology underpinning it yet can’t drive effective engagement, inspire travel and handle the complexity of travel search.

Marketers that believe the photo sharing app BeReal is a fad might need to take a second look. The platform, which was launched to promote authenticity on social media and combat its negative effects, has grown in popularity with travel brands looking to make inroads with Generation Z travelers.

VisitDenmark is turning to deepfake artificial intelligence to help drum up interest in the country. Its latest marketing campaign includes iconic tourist attractions outside the country like the Mona Lisa and the Statue of Liberty sharing a simple message, “Don’t come to see me — visit Denmark.”

Good morning from Skift. It’s Friday, April 28. Here’s what you need to know about the business of travel today.

VisitBritain is jumping on the artificial intelligence bandwagon.

The Hawaii Tourism Authority plans to move forward with its plans to award an expensive contract to market Hawaii to the U.S. mainland, despite not being allocated funding from the legislature for the next two years. The decision was made at a board meeting Tuesday, according to Honolulu Star Advertiser (paywall). The contract is worth up to $51.3 million.

The Vienna Tourist Board has launched UnArtificial Art, a marketing campaign designed to ‘promote the city’s 100+ museums in order to “See the Art behind AI Art”’.

easyJet has launched a new campaign in collaboration with creative agency VCCP London that features some of the world’s most renowned faces in art brought to life.