JetBlue describes itself as New York’s hometown airline. Soon it will have a brand new home in the Big Apple.
JetBlue bringing back well-known industry exec as it seeks return to stability
09.02.2024 - 10:39 / thepointsguy.com / Spirit Airlines / Robin Hayes / Joanna Geraghty / Marty St George
JetBlue is coming full circle.
The airline announced Wednesday that longtime airline industry vet Marty St. George will join the carrier as its new president later this month. St. George replaces Joanna Geraghty as she takes over the top job from outgoing CEO Robin Hayes.
St. George, who has more than 30 years of experience in the industry, most recently served as chief commercial officer at Santiago, Chile-based LATAM Airlines. He joined that carrier in 2020.
Want more aviation news? Sign up for TPG's free biweekly Aviation newsletter.
Most notably, St. George spent 13 years of his career at JetBlue, from 2006 through 2019. He held a variety of roles across network planning, marketing and commercial functions, including four years as executive vice president and chief commercial officer.
St. George was involved with developing and deploying JetBlue's premium Mint product and, according to the airline, was "a key architect of the carrier's focus city strategy."
"I'm energized to be returning to JetBlue at this pivotal time in its history," St. George said in a statement. "JetBlue has incredibly passionate people and one of the best brands in the industry. I'm eager to get to work to help drive the business forward for the benefit of our crewmembers, customers, and owners alike."
Before joining JetBlue, St. George held a variety of network planning and marketing roles at United Airlines and US Airways.
And prior to LATAM, St. George spent time consulting and served Norwegian Air Shuttle as interim chief commercial officer, experience that is likely to come in handy as JetBlue continues to expand its semi-low-cost model across the Atlantic.
St. George returns to JetBlue at a pivotal time for the airline as it struggles to return to profitability and reconfigures its plans following the court-ordered dissolution of its partnership with American Airlines and acquisition of Spirit Airlines.
In the new role, St. George will oversee JetBlue Travel Products, a direct sales channel for add-ons like hotels and rental cars that the airline increasingly sees as a major growth area.
St. George starts at JetBlue on Feb. 26.
The website maxtravelz.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
Top Autors
Popular Topics
travelpulse.com
27.02.2024 / 20:19
JetBlue and Spirit Petition Appeals Court To Allow Merger
In what may be a last ditch effort, JetBlue Airways and Spirit Airlines have filed an appeals court brief asking that the merger between the two airlines be allowed to proceed.The brief, filed today with the Boston 1st U.S. Circuit Court of Appeals, asks that the court overturn a recent judge’s ruling that stopped the proposed $3.8 billion, according to Reuters. In the brief, the airlines argued that the merger was improperly blocked and pointed out that the same judge who ruled against the airlines joining forces also recognized that such a merger would: ”improve competition, and thus reduce prices, for the vast majority of consumers."
breakingtravelnews.com
21.02.2024 / 07:55
FAIRMONT THE PALM & SERENITY - THE ART OF WELL BEING PARTNER TO LAUNCH AN ALL-NEW WELLNESS SANCTUARY
In the recent years, the world has experienced a major shift towards wellness with a deep desire for a healthy lifestyle. In the wake of this global surge, Palm Jumeirah is set to welcome a one-of-a-kind brand: Serenity – The Art Of Well Being, recognized several times as the best spa and wellness centre of Europe.
thepointsguy.com
20.02.2024 / 20:19
JetBlue also jacks up bag fees to boost profitability
If you plan to check a bag with JetBlue Airways, you'll need to dig deeper in your pocket than ever before.
travelpulse.com
20.02.2024 / 19:00
Investor Carl Icahn Secures Two Seats on JetBlue Board
Carl Icahn is already making his presence felt at JetBlue Airways.
thepointsguy.com
19.02.2024 / 13:09
American adds 2 new Caribbean routes, goes up against Delta, JetBlue
American Airlines is growing in the Caribbean with two new routes.
skift.com
17.02.2024 / 14:05
Carl Icahn Gets Representation on JetBlue's Board
JetBlue Airways announced Friday that two independent directors would join its board as part of a deal with activist investor Carl Icahn.
skift.com
16.02.2024 / 13:29
S&P Downgrades JetBlue’s Credit Rating
S&P Global Ratings downgraded JetBlue’s credit rating from a B+ to a B Thursday, citing financial performance that had “weakened considerably.”
skift.com
13.02.2024 / 19:23
Carl Icahn Bet on TWA in the 80s. He’s Trying Again With JetBlue.
JetBlue’s stock fell by nearly 50% in the past year as it reeled from the loss of its merger with Spirit Airlines and declining revenues.
afar.com
13.02.2024 / 14:24
Delta Is Bringing a New Premium Lounge Concept to These U.S. Airports
Even as more airlines have invested in expanding their network of lounges in recent years, the spaces have increasingly felt crowded, especially as more travelers gain entry through memberships, elite status, or as a benefit of their credit cards.
travelandleisure.com
09.02.2024 / 22:46
Southwest Is Bringing Back Several Routes to Cancun and Cabo — and Just Added a New Las Vegas Flight
Southwest has your 2024 travel plans covered with new and returning routes later this year.
travelandleisure.com
09.02.2024 / 21:08
JetBlue Just Released Its Best-ever TrueBlue Points Sale — What to Know
JetBlue is selling points with up to a 90 percent bonus, allowing travelers to buy TrueBlue points at a deeply discounted rate.