JetBlue is doubling down on Puerto Rico, slashing service from New York's LaGuardia Airport (LGA), scaling back its winter Europe offerings, and deploying more of its Mint-equipped jets throughout North America.
It's all part of a major network shake-up announced Wednesday by the New York-based carrier — one that will also see JetBlue pull out of a popular Mexico market entirely.
These "significant network enhancements" JetBlue laid out will see the carrier add six new destinations from Luis Muñoz Marín International Airport (SJU) in San Juan, Puerto Rico — including new nonstops to the East Coast and others to Mexico, the Caribbean and South America.
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At the same time, the airline is cutting seven routes, and eliminating all winter flying to London Gatwick Airport (LGW).
The move comes amid a series of changes at JetBlue designed to get the airline back to profitability.
As part of the changes unveiled Wednesday, JetBlue will launch six new routes from San Juan: two to the Northeast, two to the Caribbean, one to Mexico and another to South America.
Among those new routes, JetBlue's San Juan service to St. Croix will give the carrier a new destination in the U.S. Virgin Islands.
Once each of these fall routes launch, JetBlue will serve 18 destinations from Puerto Rico, the carrier noted Wednesday — including an average 40 daily departures from San Juan.
That includes the sizable scale-up from the island's largest airport to destinations in Latin America and the Caribbean, as shown in red (complementing existing routes in the region in blue) on the below map from aviation analytics firm Cirium.
"JetBlue has been a proud part of the Puerto Rican community for over twenty years, and we're excited to deepen our roots with this expansion," JetBlue President Marty St. George said in a statement announcing the news.
On top of its expansion in San Juan, JetBlue also signaled plans to fly to two more entirely new cities in the Caribbean — both from New York's John F. Kennedy International Airport (JFK).
The carrier is planning a new JFK nonstop to Argyle International Airport (SVD) in St. Vincent and the Grenadines ... and another to Flamingo International Airport (BON) in Bonaire, an island east of Curacao. Dates and frequencies on those routes are still pending.
These new Caribbean and Latin America routes come as JetBlue leaders have emphasized leisure travel in recent months, amid efforts to get the airline back to profitability.
"We're definitely known for leisure, we're born to do leisure, so continuing to redouble around our leisure core, and what that brings," CEO Joanna Geraghty said of the airline's future plans,
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It’s about to get easier — and more comfortable — to get to Puerto Rico and elsewhere in the Caribbean with a significant JetBlue expansion in the region.
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