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JetBlue Would 'Love' to Partner with Brightline Trains in Florida
15.11.2023 - 19:25 / skift.com / Joanna Geraghty / Deutsche Bahn / Edward Russell
JetBlue Airways President Joanna Geraghty said the airline would “love” to partner with passenger rail operator Brightline in Florida.
While she did not provide many details of what such a partnership could look like, it would likely include single-itinerary trips that combine both a JetBlue flight and Brightline train, and protections for travelers if either their flight or train is late. This could make the transfer experience between flights and trains smoother for many travelers. Many European airlines offer similar rail partnerships, including Air France with French rail operator SNCF and Lufthansa with German operator Deutsche Bahn.
JetBlue already offers similar joint itineraries, including protections for connections, with cruise operators and other partners through its Paisly travel products booking site.
Brightline began passenger rail service between Orlando and Miami in September. The trip takes roughly three-and-a-half-hours with four intermediate stops, including in Fort Lauderdale and West Palm Beach. The operator’s Orlando station is located at the airport adjacent to Terminal C where JetBlue flights arrive and depart.
Geraghty, who was speaking at the U.S. Travel Association’s Future of Travel Mobility conference in Washington, D.C., on Wednesday, said JetBlue would also be interested in partnering with Brightline at the Fort Lauderdale airport. That, however, would require a new train station and likely airport facilities to connect the two; Brightline’s tracks pass the terminal complex at the Fort Lauderdale airport.
JetBlue has large bases in both Fort Lauderdale and Orlando.
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