Carlos Cendra travel tips

During the tourism show Bolsa Turismo Lisboa (BTL) held in Portugal this week, Mabrian Technologies, a company specializing in Tourism Intelligence services for destinations and companies, has conducted an analysis of the level of involvement of hotel accommodations in Portugal regarding sustainability practices. Sustainability is one of the main topics at BTL this year, so Mabrian wanted to provide updated information on the country’s overall situation in this aspect. They analysed a total of 2,485 hotels across the country listed on the main OTAs (Booking, Expedia, and TripAdvisor), classifying those with published sustainability certification levels. The classification they established is based on 5 levels: no certification, bronze, silver, gold, and external certification

Overtourism is a key issue for sustainable destination management. Dealing with the problem starts in measuring seven key dimensions, that according to Mabrian and Phocuswright, contribute decisively to lay the foundations of a long-lasting sustainable strategy, based on data intelligence.

Readiness and data insights to deal with climate change effects and its impact in destinations’ perception can make a difference when designing and executing promotional strategies, to ensure travellers’ expectation do not fall far from the actual experience. This is one of the main arguments Mabrian, the global travel intelligence company, brought to the Resilience Council panel, held during the latest edition of Arabian Travel Market.

Mabrian data indicates that France, United Kingdom and United States are the most sensitive key outbound markets for this region to climate perception, showing the importance unveiling insights based on data to align travellers’ expectations with their actual experience and future demand.

71% of 5-star hotels have some level of certification. Only 3% have a specialized sustainability certification from an external certifier.

Experiential travel as a motive for a holiday has increased by 8 percentage points globally since 2019, with motivations to visit Europe following a similar pattern.

Mabrian, a leading travel intelligence company, has analyzed in a new study the low season opportunities for Croatia and the Mediterranean. The analysis was presented at the 7th edition of the Tourism 365 Conference that has taken place in Toplice, Croatia, this month.